Media Planner Criteria Layout

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Prepared By:                               

Date:                               

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Introduction

This section provides an overview of the document's purpose and the importance of establishing criteria for selecting media planners. It should highlight the role of media planners in achieving effective marketing and advertising strategies.

Purpose

The purpose of this document is to outline the criteria for evaluating media planners. By establishing clear benchmarks, we aim to ensure that selected media planners align with our organizational goals and effectively contribute to our marketing efforts.

Scope

This document applies to all media planning activities within the organization, including but not limited to traditional media, digital media, and integrated campaigns. It serves as a guide for evaluating potential media planners and agencies.

Criteria Table

Criteria	Description	Weighting (%)
Experience
Strategy Development
Media Buying Skills
Analytical Skills
Client Management
Budget Management

Scoring System

The scoring system allows evaluators to rate each criterion on a scale of 1 to 5, where:

• 1 = Poor

• 2 = Fair

• 3 = Good

• 4 = Very Good

• 5 = Excellent

Scores will be multiplied by the weighting of each criterion to calculate the total score.

Evaluation Process

1. Initial Review: Evaluate all media planners based on the established criteria table.

2. Scoring: Evaluators will score each criterion based on their assessments.

3. Total Score Calculation: Sum the weighted scores for media planner totals.

4. Final Decision: Discuss scores in a review meeting, and select the media planner with the highest total score, considering qualitative factors as needed.

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