Advertising Manager Criteria Format

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Prepared By: [YOUR NAME]

Date: January 1, 2050

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Introduction

The Advertising Manager is key to crafting strategies that boost brand visibility, engage audiences, and drive growth. This document details the criteria for evaluating candidates objectively for the role.

Purpose

This criteria format establishes a framework to assess candidates' qualifications, skills, and experience for the Advertising Manager role, ensuring the selection of the most suitable candidates.

Scope

This criteria applies to all Advertising Manager candidates, covering required qualifications, experience, and essential competencies.

Criteria Table

Criteria	Description	Weight (%)
Educational Background
Professional Experience
Strategic Thinking
Creativity
Communication Skills
Team Leadership
Digital Marketing Knowledge
Budget Management

Scoring System

Candidates will be evaluated on a scale of 1 to 5 for each criterion, with the following scoring guidelines:

• 1 - Poor: Does not meet the criterion.

• 2 - Fair: Meets some aspects of the criterion but lacks essential elements.

• 3 - Good: Meets the criterion adequately.

• 4 - Very Good: Exceeds the criterion with notable strengths.

• 5 - Excellent: Significantly exceeds the criterion with exceptional qualifications.

Evaluation Process

1. Initial Screening: Review resumes and cover letters to filter candidates based on educational background and professional experience.

2. Interview Process: Conduct structured interviews focusing on each criterion in the table, using behavioral questions to assess candidates' abilities and experiences.

3. Scoring: Interviewers will score each candidate using the scoring system provided. Scores will be totaled based on the weights assigned to each criterion.

4. Final Selection: Compile scores and conduct a final review meeting to discuss top candidates and make decisions based on a holistic view of each candidate’s qualifications.

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