Financial Outline Feasibility Study

Financial Outline Feasibility Study


Prepared by: [Your Name]

Date: December 24, 2050


Executive Summary

Urban Brew Coffee Shop is a proposed cafe to be located in the downtown area, targeting young professionals, students, and residents. This feasibility study evaluates the project’s financial viability, including projected startup costs, potential revenue, and operating expenses. With an expected annual revenue of $260,400 and an annual profit of $140,800, the project appears financially feasible.


1. Project Overview

  • Business Name: Urban Brew Coffee Shop

  • Location: Downtown area near public transport

  • Business Model: A trendy coffee shop offering specialty coffee, artisan teas, and light food items such as pastries, sandwiches, and salads. The shop will focus on quality service, a comfortable environment for work and socializing, and a community vibe.

  • Target Market: Young professionals (ages 25-40), students from nearby universities, and local residents in the area.


2. Startup Costs

Item

Estimated Cost

Leasehold Improvements

$40,000

Equipment (espresso machines, grinders, furniture)

$28,000

Initial Inventory (coffee, food supplies)

$12,000

Licenses and Permits

$3,000

Marketing & Promotion (initial launch campaign)

$6,000

Branding & Signage

$2,500

Working Capital (first 3 months)

$20,000

Total Startup Costs

$111,500


3. Revenue Projections

Metric

Estimate

Average Sale per Customer

$8

Estimated Daily Customers

110 customers

Daily Revenue

110 customers × $8 = $880

Monthly Revenue

$880 × 30 days = $26,400

Annual Revenue

$26,400 × 12 months = $316,800

  • This projection is based on sales of coffee, snacks, and lunch items, as well as projected customer volume during peak hours (morning and lunch rush) and throughout the day.


4. Operating Expenses

Item

Monthly Expense

Annual Expense

Rent

$3,200

$38,400

Utilities (electricity, water, internet)

$400

$4,800

Salaries (2 baristas, 1 manager)

$7,000

$84,000

Supplies & Inventory (coffee beans, food, etc.)

$1,800

$21,600

Marketing (ongoing digital/social media ads)

$500

$6,000

Miscellaneous (repairs, maintenance, etc.)

$300

$3,600

Insurance

$200

$2,400

Total Annual Operating Expenses

$160,800


5. Profit Analysis

  • Annual Revenue: $316,800

  • Total Annual Operating Expenses: $160,800

  • Annual Profit (Before Tax): $316,800 - $160,800 = $156,000

After deducting operating expenses, Urban Brew is projected to generate an annual profit of approximately $156,000 before taxes.


6. Break-Even Analysis

Break-Even Point: Total Startup Costs / (Average Sale Price - Variable Cost per Sale)

Assuming the variable costs (ingredients, packaging) are 30% of sales:

  • Variable Cost per Sale: $8 × 30% = $2.40

  • Contribution Margin per Sale: $8 - $2.40 = $5.60

  • Break-Even Point (in Sales): $111,500 / $5.60 ≈ 19,911 Sales

  • Break-Even Point (in Time): 19,911 sales / (110 customers per day) ≈ 181 days

Conclusion: Urban Brew would reach its break-even point in about 6 months of operation, assuming projected customer traffic and sales figures.


7. Funding Sources

Source

Amount

Personal Savings

$30,000

Small Business Loan (local bank)

$70,000

Crowdfunding (platform-based funding)

$11,500

Total Funds Available

$111,500

Urban Brew’s startup costs will be financed through a combination of personal savings, a bank loan, and crowdfunding.


8. Conclusion

This financial feasibility study shows that Urban Brew Coffee Shop is a financially viable project. With a total startup cost of $111,500 and a projected annual profit of $156,000, the business is expected to be profitable within its first year of operations. The break-even point will occur within 6 months, and the location, combined with the target demographic, supports a strong potential for success.

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