Influencer Marketing Layout Media Plan

---

Prepared by:

[YOUR NAME]
[YOUR COMPANY NAME]

---

1. Campaign Overview

This section provides an overview of the campaign’s objectives, messaging, and target audience.

Objective

• Increase brand awareness for [YOUR COMPANY NAME], a sustainable fashion brand.

• Drive traffic to the brand’s website and increase sales of the recycled collection.

• Promote the brand’s commitment to sustainability and eco-friendly practices.

Campaign Message

• Highlight the eco-friendly nature of the recycled collection.

• Emphasize the durability, comfort, and stylish designs of the products made from recycled materials.

• Call to action: “Shop the Recycled Collection now and join the sustainability movement!”

Target Audience

• Demographics: Ages 18–35, Gender: Primarily Female, Location: United States, Canada, UK, Australia

• Interests: Sustainable fashion, eco-conscious lifestyle, fitness, wellness, and outdoor activities.

• Psychographics: Individuals passionate about sustainability and ethical consumption. Fashion-forward consumers looking for eco-friendly alternatives.

---

2. Influencer Selection

This section outlines the types of influencers to target and the criteria for selection.

Influencer Criteria

• Follower Count: 50k-500k for micro and mid-tier influencers

• Engagement Rate: Minimum of 3% engagement (likes, comments, shares)

• Platform: Instagram, YouTube, and TikTok

• Content-Type: Lifestyle photos, product reviews, tutorials, unboxing, and styling tips

• Niche: Sustainable fashion, eco-living, fitness, and wellness influencers

Potential Influencers

Influencer	Platform	Followers/Subscribers	Engagement Rate
Dahlia White	Instagram	350k followers	5%
Adrienne Daniel	YouTube	180k subscribers	4.5%
Sophie Fadel	TikTok	250k followers	6%

---

3. Content Strategy

This section defines the type of content to be produced, including messaging, style, and format.

Content Types

• Instagram Posts: High-quality photos showcasing the Recycled Collection in daily settings (outdoor, casual wear, etc.).

• Stories/Reels: Short-form videos showing behind-the-scenes looks at the design process or how the products are made from recycled materials.

• YouTube Videos: Full-length product reviews, sustainable fashion hauls, and styling tips for eco-friendly looks.

• TikTok Challenges: Fun, interactive videos showcasing the versatility and comfort of the products through trendy challenges.

Brand Guidelines

• The tone of Voice: Friendly, inspirational, and genuine. The voice should reflect the brand's commitment to sustainability.

• Visual Style: Natural, light-filled, clean, and authentic. Focus on showing the product in real-life scenarios.

• Hashtags: #SustainableStyle #RecycledFashion #RecycledCollection #GreenFashion

• Tagging: Tag the brand on Instagram, YouTube, and TikTok.

Key Messaging

“Recycled Collection: Fashion with a Conscience.”

“Join the sustainability movement with stylish and eco-friendly pieces.”

Call to action: “Shop Now and get 15% off with code SUSTAINABILITY15.”

---

4. Campaign Timeline

A detailed timeline that outlines the stages of the campaign.

Phase	Week	Activities
Pre-launch Phase	Week 1 - Week 2	Confirm influencers, finalize contracts, brief on goals, plan content calendar, share product details, and establish guidelines.
Launch Phase	Week 3 - Week 4	Influencers post initial content (unboxing, first impressions) and share reviews and styling tutorials.
Post-launch Phase	Week 5 - Week 6	Monitor content, repost top-performing content, analyze results, and evaluate influencer performance.

---

5. Budget Allocation

This section outlines the budget for the campaign and the distribution of funds across various activities.

Category	Budget Allocation	Details
Influencer Fees	$20,000	Payment per post/story/video (10 influencers at $2,000 each)
Content Creation	$5,000	High-quality photography/videography for product shots
Platform Ads	$10,000	Paid ads on Instagram, YouTube, TikTok to amplify reach
Campaign Management	$5,000	Agency/manager fees for overseeing campaign execution
Miscellaneous	$2,000	Shipping, product samples, packaging, etc.
Total Budget	$42,000

---

6. Metrics & KPIs

This section defines the performance metrics and KPIs that will be used to measure the success of the campaign.

Key Performance Indicators (KPIs)

• Impressions: Aim for at least 5 million total impressions across all influencers.

• Engagement Rate: Track engagement rates (likes, comments, shares) to achieve 3-5% per post.

• Traffic: Goal of 30% increase in website visits from influencer links.

• Conversions: Target 500 sales through affiliate links or promo codes.

• Brand Sentiment: Positive sentiment analysis from comments and influencer reviews.

Tracking Tools

• Google Analytics: For website traffic analysis.

• Influencer Marketing Platform: For tracking influencer content performance and engagement (e.g., Grin, HypeAuditor).

• Social Media Insights: Built-in analytics from Instagram, YouTube, and TikTok.

---

7. Legal & Contractual Terms

This section covers any legal considerations and contracts needed for influencer partnerships.

Contract Terms

• Payment Structure: Influencers will be paid per post (upfront payment) or after campaign completion.

• Usage Rights: Content can be repurposed for [YOUR COMPANY NAME]'s website, social media, and paid ads.

• Exclusivity: Influencers cannot promote competing eco-fashion brands during the campaign.

• Content Approval: Influencer content must be submitted for approval before posting.

---

8. Reporting & Evaluation

This section outlines how the campaign's success will be evaluated and reported.

Reporting Schedule

• Weekly Updates: The campaign manager will send a report of influencer activity, engagement, and initial performance.

• Final Report: After campaign completion, a comprehensive report will evaluate key metrics (ROI, conversions, engagement, brand sentiment).

Performance Evaluation

• ROI: Determine if the campaign resulted in a positive return on investment by comparing the revenue from sales to the campaign spend.

• Influencer Performance: Analyze which influencers delivered the best results in terms of engagement, traffic, and conversions.

Plan Templates @ Template.net