Sales Letter Outline for Referrals

---

1. Opening/Attention-Grabbing Headline

• Purpose: Capture attention immediately.

• Example: "Thank You for Your Trust—Here's How You Can Earn by Helping Others!"

---

2. Introduction / Acknowledge the Recipient’s Relationship

• Purpose: Start with a warm greeting and acknowledge your relationship with the recipient.

• Example: "As one of our valued clients, you already know the quality of service we provide. We’re thrilled to have you as part of our community."

---

3. Transition to the Referral Opportunity

• Purpose: Let them know about the referral program and why you’re reaching out.

• Example: "We’re always looking to expand our network of amazing clients like you. That’s why we’re excited to introduce our new referral program."

---

4. Explain the Benefits of Referring Others

• Purpose: Highlight the rewards and benefits they’ll receive for making referrals.

• Example: "When you refer a friend or colleague to us, you’ll receive [reward or incentive]. Plus, your friend will get [special offer for new clients]. It’s our way of saying thank you!"

---

5. Detail the Referral Process (How to Participate)

• Purpose: Provide clear instructions on how they can make a referral.

• Example:

  • "Simply share the link below with friends who could benefit from our services."

  • "They just need to mention your name when they reach out or fill out our referral form."

---

6. Reinforce the Value of the Product/Service

• Purpose: Remind them why your service/product is worth sharing.

• Example: "With our [unique value proposition], we’ve helped hundreds of clients achieve [desired result]. Your friends and colleagues can trust us to deliver the same excellence you’ve come to expect."

---

7. Share a Success Story or Testimonial (Optional)

• Purpose: Reinforce trust and credibility with a quick success story.

• Example: "Just recently, [Client Testimonial] saw amazing results within months of working with us, all thanks to a referral from a friend."

---

8. Include a Call-to-Action (CTA)

• Purpose: Make it clear and compelling for them to take action now.

• Example: "Refer a friend today and start earning rewards! Click the link below or call us at [contact information] to get started."

---

9. Express Gratitude and Close with Enthusiasm

• Purpose: Leave them with a positive impression and encourage them to reach out with questions.

• Example: "We appreciate your loyalty and look forward to welcoming more clients like you. Thank you for helping us grow our community!"

---

10. Signature and Contact Information

• Include your name, title, contact information, and company details.

---

Letter Templates @ Template.net