Sales Letter Outline for Referrals
Sales Letter Outline for Referrals
1. Opening/Attention-Grabbing Headline
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Purpose: Capture attention immediately.
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Example: "Thank You for Your Trust—Here's How You Can Earn by Helping Others!"
2. Introduction / Acknowledge the Recipient’s Relationship
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Purpose: Start with a warm greeting and acknowledge your relationship with the recipient.
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Example: "As one of our valued clients, you already know the quality of service we provide. We’re thrilled to have you as part of our community."
3. Transition to the Referral Opportunity
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Purpose: Let them know about the referral program and why you’re reaching out.
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Example: "We’re always looking to expand our network of amazing clients like you. That’s why we’re excited to introduce our new referral program."
4. Explain the Benefits of Referring Others
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Purpose: Highlight the rewards and benefits they’ll receive for making referrals.
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Example: "When you refer a friend or colleague to us, you’ll receive [reward or incentive]. Plus, your friend will get [special offer for new clients]. It’s our way of saying thank you!"
5. Detail the Referral Process (How to Participate)
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Purpose: Provide clear instructions on how they can make a referral.
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Example:
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"Simply share the link below with friends who could benefit from our services."
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"They just need to mention your name when they reach out or fill out our referral form."
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6. Reinforce the Value of the Product/Service
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Purpose: Remind them why your service/product is worth sharing.
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Example: "With our [unique value proposition], we’ve helped hundreds of clients achieve [desired result]. Your friends and colleagues can trust us to deliver the same excellence you’ve come to expect."
7. Share a Success Story or Testimonial (Optional)
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Purpose: Reinforce trust and credibility with a quick success story.
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Example: "Just recently, [Client Testimonial] saw amazing results within months of working with us, all thanks to a referral from a friend."
8. Include a Call-to-Action (CTA)
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Purpose: Make it clear and compelling for them to take action now.
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Example: "Refer a friend today and start earning rewards! Click the link below or call us at [contact information] to get started."
9. Express Gratitude and Close with Enthusiasm
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Purpose: Leave them with a positive impression and encourage them to reach out with questions.
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Example: "We appreciate your loyalty and look forward to welcoming more clients like you. Thank you for helping us grow our community!"
10. Signature and Contact Information
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Include your name, title, contact information, and company details.
