Freelancer Graphic Design Proposal Template
Freelancer Graphic Design Proposal
I. Cover Letter
Prepared for: Amanda Green
Prepared by: [Your Name]
Date: April 3, 2060
Dear Amanda Green,
I am excited about the opportunity to partner with Green Earth Organic for your “Branding Redesign Project.” As a freelance graphic designer with 7+ years of experience specializing in sustainable and eco-conscious branding, I understand the importance of creating visuals that not only captivate but also align with your mission.
This proposal details a comprehensive approach to revitalizing your brand, ensuring it connects deeply with your audience and stands out in today’s competitive market. My design process emphasizes collaboration, creativity, and precision to guarantee outcomes that exceed expectations.
I’m confident that together we can create a cohesive, modern, and impactful brand identity that represents Green Earth Organic’s core values. Please review the detailed proposal below, and let me know if you have any questions or additional input.
I look forward to bringing your vision to life!
Sincerely,
[Your Name]
II. Project Overview
Project Name: Green Earth Organic Branding Redesign
Objective: To refresh Green Earth Organic’s branding with a modern and sustainable design approach, reflecting the company's dedication to eco-friendly practices while appealing to a younger, socially conscious audience.
Deliverables:
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Logo Design: A fresh, versatile logo emphasizing sustainability.
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Brand Guidelines: A document outlining consistent usage of brand elements, including fonts, colors, and layouts.
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Social Media Templates: Visually engaging templates optimized for platforms like Instagram, Facebook, and LinkedIn.
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Packaging Mockups: Design concepts for three product lines, showcasing eco-friendly and reusable packaging visuals.
This branding update will reinforce your reputation as a leader in sustainability while helping you attract and retain your ideal customers.
III. Scope of Work
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Discovery Phase: Conduct a one-hour consultation to understand the vision, target audience, and brand voice. Analyze Green Earth Organic’s current branding and research competitors.
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Design Concepts: Develop three initial logo concepts with unique design styles for client review. Design a draft brand color palette and typography selection.
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Feedback and Revisions: Collaborate with stakeholders to refine the chosen design, offering up to two rounds of revisions. Incorporate feedback into all deliverables, ensuring the final product meets expectations.
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Final Deliverables: Provide high-resolution files (PNG, JPG, PDF, AI) for all designs. Deliver a comprehensive brand style guide and packaged design assets for marketing use.
IV. Timeline
|
Phase |
Timeframe |
|---|---|
|
Discovery Phase |
April 10–April 17, 2060 |
|
Design Concepts |
April 18–April 28, 2060 |
|
Feedback & Revisions |
April 29–May 10, 2060 |
|
Final Delivery |
May 15, 2060 |
Total Project Duration: 5 weeks
V. Pricing
|
Service |
Cost |
|---|---|
|
Initial Consultation |
$200 |
|
Logo Design Concepts |
$1,500 |
|
Brand Guidelines |
$1,000 |
|
Social Media Templates |
$800 |
|
Packaging Mockups |
$1,500 |
Total Cost: $5,000
VI. Portfolio Samples
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Sustainable Solutions Co.: Developed a full rebranding package, including logo, brand guidelines, and product packaging for their eco-friendly cleaning products.
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[Insert thumbnail or portfolio link]
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Nature First Cafe: Created a cohesive brand identity, including menu design, logo, and promotional materials that capture the cafe’s eco-friendly ethos.
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[Insert thumbnail or portfolio link]
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EcoBloom Skincare: Designed sophisticated product labels and branding elements that emphasize sustainability and luxury.
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[Insert thumbnail or portfolio link]
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VII. Terms and Conditions
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Payment Terms: A 50% deposit ($2,500) is required before project initiation, with the remaining balance due upon delivery of the final files.
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Revisions Policy: Two rounds of revisions are included. Additional revisions will be billed at $100 per round.
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Ownership Rights: All design rights will be transferred to the client upon full payment.
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Cancellation Policy: If the project is canceled after commencement, 25% of the total fee is non-refundable to cover initial work.
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File Formats: Final files will be delivered in PNG, JPG, PDF, and AI formats.
VIII. Call to Action
I am thrilled at the opportunity to collaborate with Green Earth Organic and help bring your refreshed branding vision to life. If this proposal aligns with your goals, please confirm by signing below or replying via email. Let’s embark on this exciting journey together!
Signatures:
Amanda Green
[Your Name]
