Free Marketing Budget Tracker Template
Marketing Budget Tracker
Prepared by: [YOUR NAME]
1. Marketing Campaign Overview
|
Campaign Name |
Budget Allocation |
Start Date |
End Date |
Status |
|---|---|---|---|---|
|
Summer Promotion |
$15,000 |
01/06/2053 |
31/08/2053 |
In Progress |
|
Fall Product Launch |
$20,000 |
01/09/2053 |
30/11/2053 |
Planned |
2. Marketing Expenses Breakdown
|
Category |
Estimated Cost |
Actual Cost |
Variance |
|---|---|---|---|
|
Digital Advertising |
$8,000 |
$7,500 |
-$500 |
|
Print Media |
$5,000 |
$4,500 |
-$500 |
3. ROI Analysis
|
Campaign Name |
Total Investment |
Expected ROI |
Actual ROI |
Variance |
|---|---|---|---|---|
|
Summer Promotion |
$15,000 |
120% |
110% |
-10% |
|
Fall Product Launch |
$20,000 |
150% |
120% |
-30% |
4. Summary
|
Category |
Total Budget |
Total Spent |
Remaining Budget |
|---|---|---|---|
|
Digital Marketing |
$8,000 |
$7,500 |
$500 |
|
Traditional Media |
$5,000 |
$4,500 |
$500 |
This Marketing Budget Tracker provides a concise overview of planned, ongoing, and completed campaigns, their associated costs, and analysis of their return on investment (ROI) throughout the year. It allows [YOUR COMPANY NAME] to effectively manage and track marketing expenditures and outcomes.
