Marketing Budget Tracker
Prepared by: [YOUR NAME]
1. Marketing Campaign Overview
Campaign Name | Budget Allocation | Start Date | End Date | Status |
|---|
Summer Promotion | $15,000 | 01/06/2053 | 31/08/2053 | In Progress |
Fall Product Launch | $20,000 | 01/09/2053 | 30/11/2053 | Planned |
| | | | |
2. Marketing Expenses Breakdown
Category | Estimated Cost | Actual Cost | Variance |
|---|
Digital Advertising | $8,000 | $7,500 | -$500 |
Print Media | $5,000 | $4,500 | -$500 |
| | | |
3. ROI Analysis
Campaign Name | Total Investment | Expected ROI | Actual ROI | Variance |
|---|
Summer Promotion | $15,000 | 120% | 110% | -10% |
Fall Product Launch | $20,000 | 150% | 120% | -30% |
| | | | |
4. Summary
Category | Total Budget | Total Spent | Remaining Budget |
|---|
Digital Marketing | $8,000 | $7,500 | $500 |
Traditional Media | $5,000 | $4,500 | $500 |
| | | |
This Marketing Budget Tracker provides a concise overview of planned, ongoing, and completed campaigns, their associated costs, and analysis of their return on investment (ROI) throughout the year. It allows [YOUR COMPANY NAME] to effectively manage and track marketing expenditures and outcomes.
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