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Supervises: Marketing Specialists, Social Media Coordinators
IV. Job Summary
This role is responsible for leading the marketing initiatives within the Marketing and Communications Department at [YOUR COMPANY NAME]. The Marketing Manager develops strategies, oversees campaigns, and ensures alignment with organizational goals to increase brand visibility and engagement.
V. Key Responsibilities
Develop Marketing Strategies:
Create and execute comprehensive marketing plans.
Identify target audiences and develop campaigns tailored to their needs.
Oversee Campaigns and Initiatives:
Manage the development and execution of multi-channel marketing campaigns, including digital, print, and events.
Monitor campaign performance and optimize strategies based on data insights.
Budget Management:
Prepare and manage the department's marketing budget.
Ensure cost-effective allocation of resources and return on investment (ROI).
Team Leadership:
Supervise and mentor marketing team members, ensuring professional growth and productivity.
Facilitate team collaboration and communication across projects.
Stakeholder Collaboration:
Work closely with internal teams, such as Sales and Product Development, to ensure marketing aligns with company goals.
Liaise with external vendors and partners for promotional efforts.
VI. Qualifications
A. Education
Bachelor’s degree in Marketing, Communications, or a related field.
Preferred: Master’s degree in Business Administration (MBA) or Marketing.
B. Experience
Minimum: 5 years of experience in a marketing role with 2 years in a leadership position.
Preferred: Experience in managing large-scale campaigns and budgets in a corporate environment.
C. Skills and Competencies
Strong communication and presentation skills.
Proficiency in digital marketing tools and platforms, such as Google Analytics and social media management tools.
Strategic thinking and decision-making capabilities.
Ability to lead and inspire teams to achieve objectives.
VII. Working Conditions
Working Hours: Monday to Friday, 9:00 AM to 5:30 PM, with occasional weekends during campaign launches.
Environment: Office-based with the option for remote work on approved days.
Physical Demands: Minimal physical activity; primarily desk work with some travel to attend events or meetings.
VIII. Performance Metrics
Increase brand awareness by 20% within 12 months.
Achieve a 15% growth in customer engagement across social media channels quarterly.
Ensure marketing campaigns stay within the allocated budget with a 95% accuracy rate.
IX. Additional Notes
This job description is subject to updates and adjustments as required by [YOUR COMPANY NAME].
Other duties may be assigned to meet business needs.
