Prepared by: [Your Name]
Date: [Date]
Define specific goals for the trade show (e.g., lead generation, brand awareness).
Identify the target audience and key prospects.
Prepare a detailed trade show budget.
Assign team members to specific tasks and responsibilities.
Finalize booth design and layout.
Arrange for the production of banners, signage, and promotional materials.
Train staff on booth duties and customer engagement techniques.
Ensure the availability of promotional giveaways and marketing materials.
Establish a process for collecting contact information from leads.
Identify and engage with potential business partners.
Input contact information into a CRM system.
Prioritize leads and assign follow-up tasks.
Conduct a post-show meeting to assess performance against goals.
Gather feedback from team members and attendees.
Analyze data and refine strategy for future trade shows.
Update marketing materials based on feedback and results.
Templates
Templates