Free Simple Trade Show Marketing Checklist Template
Simple Trade Show Marketing Checklist
Prepared by: [Your Name]
Date: [Date]
I. Pre-Show Planning
A. Set Goals and Objectives
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Define specific goals for the trade show (e.g., lead generation, brand awareness).
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Identify the target audience and key prospects.
B. Budget and Resource Allocation
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Prepare a detailed trade show budget.
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Assign team members to specific tasks and responsibilities.
C. Booth Design and Preparation
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Finalize booth design and layout.
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Arrange for the production of banners, signage, and promotional materials.
II. During the Show
A. Engage with Attendees
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Train staff on booth duties and customer engagement techniques.
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Ensure the availability of promotional giveaways and marketing materials.
B. Networking and Collecting Leads
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Establish a process for collecting contact information from leads.
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Identify and engage with potential business partners.
III. Post-Show Follow-Up
A. Lead Management
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Input contact information into a CRM system.
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Prioritize leads and assign follow-up tasks.
B. Evaluate Show Success
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Conduct a post-show meeting to assess performance against goals.
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Gather feedback from team members and attendees.
C. Continuous Improvement
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Analyze data and refine strategy for future trade shows.
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Update marketing materials based on feedback and results.
