Free Social Media Campaign Checklist for Trade Show Template
Social Media Campaign Checklist for Trade Show
Prepared by: [Your Name]
Date: [Date]
I. Pre-Event Planning
A. Content Creation
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Develop event-specific content (e.g., graphics, videos, blog posts).
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Create teaser posts to build anticipation.
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Draft key messages to ensure consistency across platforms.
B. Post Scheduling
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Schedule posts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
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Determine the best times to post based on audience insights.
C. Influencer or Partner Outreach
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Identify influencers or partners attending the trade show.
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Coordinate cross-promotions and content sharing.
D. Promotional Hashtags
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Create and promote event-specific hashtags (e.g., #TradeShow2024).
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Encourage attendees and exhibitors to use hashtags.
E. Event Teasers
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Share behind-the-scenes content leading up to the event.
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Highlight key speakers, exhibitors, and activities.
II. Event Day Strategy
A. Real-Time Posting
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Share live updates, including photos and videos of the event.
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Post highlights such as keynote speakers, product launches, and special announcements.
B. Live Coverage
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Stream or post live videos from the trade show floor.
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Conduct live Q&A sessions or interviews with attendees and exhibitors.
C. Attendee Interaction
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Respond to questions, comments, and mentions.
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Engage with attendees by asking for polls or starting conversations.
D. Visual Content Sharing
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Share high-quality photos and videos of booths, products, and networking events.
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Use Instagram Stories or Twitter Fleets for quick updates.
III. Post-Event Follow-Up
A. Thank-You Posts
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Thank attendees, speakers, and sponsors for their participation.
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Acknowledge the success of the event and share future event dates.
B. Recaps
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Post-event highlights, key takeaways, and memorable moments.
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Share any post-event content, such as presentations or white papers.
C. Post-Event Engagement
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Continue engaging with attendees by asking for feedback.
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Encourage attendees to share their experiences and tag the event.
IV. Metrics and Analytics
A. KPIs to Track
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Engagement rate (likes, shares, comments).
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Growth in followers across social media platforms.
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Hashtag performance (reach, impressions, and usage).
B. Engagement Levels
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Monitor which posts received the most interaction.
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Analyze audience demographics and behavior during the event.
C. Hashtag Performance
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Measure the effectiveness of promotional hashtags.
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Track how often event hashtags were used by attendees and influencers.
D. Content Reach
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Review how far content has traveled across social media platforms.
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Track referral traffic from social media to the event website or landing pages.
V. Team and Role Assignments
A. Content Creation
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Assign content creation responsibilities to team members (e.g., graphics, blog posts, video).
B. Social Media Monitoring
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Assign social media monitoring to a team member for real-time engagement and response.
C. Reporting
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Designate a team member to track and report on social media performance during and after the event.
