International Trade Show Checklist

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Prepared by: [Your Name]

Date: [Date]

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I. Pre-Event Preparation

A. Booth Design and Layout

• Finalize booth design, including signage and display materials.

• Order any custom branding items (banners, logos, etc.).

• Arrange for booth furniture (tables, chairs, shelves, etc.).

B. Product Shipping

• Confirm shipping dates for product samples and promotional items.

• Ensure all products are packed securely and labeled for easy identification.

• Arrange for international shipping and customs clearance (if applicable).

C. Marketing Materials

• Print brochures, flyers, and business cards.

• Prepare product catalogs or other relevant materials for distribution.

• Design and produce promotional giveaways (e.g., branded pens, bags, etc.).

D. Registration and Permits

• Register your company and staff for the trade show.

• Apply for any necessary permits or visas for international travel.

• Confirm any specific regulations for the trade show (e.g., fire safety rules, and booth height limits).

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II. Travel and Accommodation

A. Travel Arrangements

• Book flights for all team members attending the event.

• Arrange transportation to and from the event venue (e.g., taxis, shuttle services, rental cars).

B. Hotel Accommodation

• Book hotel rooms close to the event venue.

• Confirm check-in/check-out dates and any special requirements for staff.

C. Transportation for Staff

• Organize local transportation (e.g., taxis, ride-sharing) for staff attending the event.

• Confirm transport schedules to ensure timely arrival at the venue.

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III. On-Site Requirements

A. Booth Setup

• Arrive early for booth setup and review the floor plan for correct booth placement.

• Install signage, product displays, and promotional materials.

• Ensure all technology (e.g., monitors, tablets, laptops) is set up and tested.

B. Staffing Schedule

• Create a staffing schedule to ensure adequate coverage during event hours.

• Assign roles (e.g., sales, customer service, technical support) for each team member.

• Train staff on key messaging, product knowledge, and trade show objectives.

C. Promotional Activities

• Schedule product demos, giveaways, or presentations throughout the event.

• Plan for live social media updates, including photos and videos.

• Prepare customer engagement strategies (e.g., interactive games, contests, etc.).

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IV. Legal and Compliance

A. Visas and Work Permits

• Confirm visa requirements for international team members.

• Apply for necessary work permits or entry visas for trade show participation.

B. Export/Import Documentation

• Ensure all product shipments comply with customs regulations.

• Prepare invoices, packing lists, and any required documentation for customs clearance.

C. Insurance

• Obtain event insurance to cover booth equipment, products, and liabilities.

• Confirm travel and health insurance for international staff attending the event.

D. Intellectual Property Protection

• Review intellectual property protections for your products and designs.

• Register patents or trademarks if necessary to safeguard your innovations.

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V. Post-Event Follow-up

A. Lead Generation

• Collect and organize contact details of potential clients and partners.

• Use lead capture forms or scan badges for easy contact retrieval.

B. Thank-You Notes

• Send personalized thank-you notes or emails to key prospects and clients.

• Consider sending follow-up packages or special offers to engage leads further.

C. Sales Follow-ups

• Review post-event leads and prioritize follow-up actions.

• Reach out to prospects within a week to schedule meetings or demos.

D. Reporting

• Evaluate trade show success, including sales leads, new contacts, and brand visibility.

• Prepare a report on event ROI (Return on Investment) to assess the impact of the trade show.

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