Trade Show Social Media Marketing Checklist
Prepared by: [Your Name]
Date: [Date]
I. Pre-Event Planning
Task | Description | Checklist |
|---|
Define Social Media Goals | | |
Create a Content Calendar | Schedule posts leading up to the event Plan different content types (videos, infographics, testimonials)
| |
Optimize Social Media Profiles | | |
Identify Hashtags | | |
Design Graphics and Visuals | Create banners, images, and videos for posts Ensure event branding is consistent across all platforms
| |
Partner with Influencers or Speakers | | |
Plan Paid Advertising | | |
II. During the Event
Task | Description | Checklist |
|---|
Post Live Updates | Share photos and videos from the event in real-time Highlight key moments (presentations, product launches)
| |
Engage with Attendees | | |
Use Event Hashtags | | |
Livestream Key Sessions | Broadcast major talks, panel discussions, or workshops Promote the live stream across social media platforms
| |
Monitor Social Media Mentions | | |
III. Post-Event Activities
Task | Description | Checklist |
|---|
Thank Attendees and Partners | Post a thank you message to attendees, speakers, and sponsors Share highlights or recap videos from the event
| |
Share Event Content | Publish photo albums, behind-the-scenes footage, or recorded sessions Write follow-up blog posts or articles
| |
Gather Feedback | | |
Analyze Social Media Metrics | Review engagement, reach, and performance of posts Identify successful strategies for future events
| |
Repurpose Content | | |
Checklist Templates @ Template.net
