Define Social Media Goals

• Increase brand awareness

• Drive event registrations

• Engage with attendees and potential clients

Create a Content Calendar

• Schedule posts leading up to the event

• Plan different content types (videos, infographics, testimonials)

Optimize Social Media Profiles

• Update profile pictures and banners to reflect the event

• Include event details in bio/description

Identify Hashtags

• Create a unique event hashtag

• Research relevant trending hashtags

Design Graphics and Visuals

• Create banners, images, and videos for posts

• Ensure event branding is consistent across all platforms

Partner with Influencers or Speakers

• Coordinate with influencers or keynote speakers for cross-promotion

• Provide them with event-specific content to share

Plan Paid Advertising

• Set up social media ads for pre-event promotion

• Define budget and target audience

Post Live Updates

• Share photos and videos from the event in real-time

• Highlight key moments (presentations, product launches)

Engage with Attendees

• Respond to questions and comments

• Share attendee-generated content (tag attendees or partners)

Use Event Hashtags

• Include event and trending hashtags in all posts

• Encourage attendees to use hashtags when posting

Livestream Key Sessions

• Broadcast major talks, panel discussions, or workshops

• Promote the live stream across social media platforms

Monitor Social Media Mentions

• Keep track of mentions and engagement on all platforms

• Share user-generated content or testimonials

Thank Attendees and Partners

• Post a thank you message to attendees, speakers, and sponsors

• Share highlights or recap videos from the event

Share Event Content

• Publish photo albums, behind-the-scenes footage, or recorded sessions

• Write follow-up blog posts or articles

Gather Feedback

• Post surveys or polls to gather attendee feedback

• Engage with followers about their favorite parts of the event

Analyze Social Media Metrics

• Review engagement, reach, and performance of posts

• Identify successful strategies for future events

Repurpose Content

• Use event content for future marketing campaigns or promotions

• Turn event videos and photos into marketing materials for the next trade show