Free Sample Business Format Proposal Template

Sample Business Format Proposal


Prepared by: [Your Name]

Date: [Date]


I. Executive Summary

The executive summary provides a brief overview of the entire proposal. It should capture the essence of the project and outline the key objectives.

A. Purpose of the Proposal

Summarize the problem or opportunity your proposal addresses. Explain why the proposal is important and how it aligns with business goals.

B. Key Points

Highlight the key aspects of your solution, such as the proposed action, timeline, and anticipated benefits.

C. Desired Outcome

State the intended result, such as securing investment, gaining approval, or obtaining a partnership.


II. Company Description

In this section, provide information about your company to give the reader context.

A. Company Overview

Briefly describe your company, including its history, mission, and core services/products.

B. Vision and Values

Share the company’s vision for the future and the values that guide your operations.

C. Relevant Experience

Describe any past projects, achievements, or expertise that are relevant to the proposal.


III. Problem Statement

This section outlines the issue that the proposal aims to solve. It should clearly define the problem, its significance, and its impact.

A. Identification of the Problem

Describe the problem in detail, including how it affects the target audience or business operations.

B. Why the Problem Needs Solving

Explain why the problem is urgent and should be addressed. Include any data, facts, or market research that highlights the importance.


IV. Proposed Solution

Here, you present your solution or product and how it addresses the problem identified earlier.

A. Description of the Solution

Clearly outline what your solution is, how it works, and why it’s effective in solving the problem.

B. Benefits of the Solution

List the benefits the proposed solution will offer to stakeholders. Include both short-term and long-term advantages.

C. Resources Required

Specify any resources (financial, human, or technological) required to implement the solution.


V. Market Research/Analysis

In this section, provide research on the target market, competition, and industry trends.

A. Target Market

Describe the demographic and psychographic characteristics of the market you aim to serve. Explain their needs and how they align with your solution.

B. Competitive Landscape

Analyze the competition, highlighting their strengths and weaknesses, and how your solution stands out.

C. Industry Trends

Discuss any relevant trends in your industry that support the need for your proposal.


VI. Implementation Plan

This section outlines the steps required to implement the proposed solution.

A. Timeline

Provide a timeline for the implementation of your proposal, broken down into key milestones.

B. Phases of Implementation

Describe the stages of implementation, including tasks and responsible parties for each phase.

C. Potential Challenges

Identify any potential challenges or risks, and explain how you plan to mitigate them.


VII. Financial Plan

Provide a detailed financial breakdown of the proposal.

A. Budget Overview

Provide a summary of the costs involved in implementing the proposal, including upfront expenses and ongoing costs.

B. Funding Requirements

State the total amount of funding required and explain how it will be used.

C. Projected Financial Outcomes

Include financial projections such as revenue, profit, or return on investment (ROI) resulting from the proposal.


VIII. Conclusion

In the conclusion, summarize the key points and make a final call to action.

A. Summary of Key Points

Reiterate the main goals, benefits, and expected outcomes of the proposal.

B. Call to Action

Clearly state what you want the reader to do next, such as approving the proposal, scheduling a meeting, or making a decision.



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