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1. Which of the following best defines "market segmentation"?

• a. Dividing a market into distinct groups based on different characteristics.

• b. The process of determining the price of a product.

• c. The practice of creating one-size-fits-all marketing strategies.

• d. The process of offering products at different levels of quality.

2. What is the main purpose of a SWOT analysis?

• a. To evaluate the strengths, weaknesses, opportunities, and threats of a business.

• b. To determine the marketing budget.

• c. To assess customer satisfaction with a product.

• d. To identify competitors in the market.

3. Which of the following is an example of "direct marketing"?

• a. Running a TV ad targeting a broad audience.

• b. Sending personalized emails to potential customers.

• c. Setting up a billboard near a highway.

• d. Conducting a public relations campaign.

4. In the 4 P's of marketing, which element refers to the process of determining the price of a product?

• a. Product

• b. Price

• c. Place

• d. Promotion

1. The marketing mix consists of 5 P's.

• True

• False

2. B2C marketing focuses on selling to businesses.

• True

• False

3. A marketing strategy should remain the same throughout the product lifecycle.

• True

• False

1. Describe two methods businesses use to conduct market research.

2. What role does social media play in modern marketing strategies?

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