Please complete this form to assess your current knowledge of the subject before the course begins.
a. Dividing a market into distinct groups based on different characteristics.
b. The process of determining the price of a product.
c. The practice of creating one-size-fits-all marketing strategies.
d. The process of offering products at different levels of quality.
a. To evaluate the strengths, weaknesses, opportunities, and threats of a business.
b. To determine the marketing budget.
c. To assess customer satisfaction with a product.
d. To identify competitors in the market.
a. Running a TV ad targeting a broad audience.
b. Sending personalized emails to potential customers.
c. Setting up a billboard near a highway.
d. Conducting a public relations campaign.
a. Product
b. Price
c. Place
d. Promotion
True
False
True
False
True
False
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