Marketing Campaign Evaluation Checklist

Campaign objectives were clearly defined and aligned with business goals.

The target audience was identified and understood.

Specific and measurable goals (e.g., sales increase, brand awareness) were established.

Key performance indicators (KPIs) were set to track success.

The marketing strategy was planned and communicated.

Tactics and channels (social media, email, SEO, etc.) were selected based on target audience and goals.

Campaign messaging was consistent across all platforms.

Budget allocation was appropriate for the selected marketing channels.

The campaign was launched on schedule and according to plan.

Execution followed the approved timeline with minimal delays.

The campaign was adaptable to unforeseen challenges or changes.

Resources were allocated effectively across campaign components.

The campaign reached the target audience through the selected channels.

Engagement metrics (e.g., click-through rate, likes, shares) met or exceeded expectations.

Social media and digital platforms effectively supported the campaign.

The campaign created conversations, interactions, and buzz among the audience.

The campaign achieved or exceeded conversion goals (sales, sign-ups, etc.).

Return on investment (ROI) was calculated and meets business objectives.

Leads generated from the campaign were of high quality.

Cost per acquisition (CPA) was within acceptable limits.

Campaign performance was analyzed and reported based on KPIs.

Insights and lessons learned were gathered for future campaigns.

Campaign results were shared with key stakeholders for review.

Recommendations for future campaigns were identified and documented.