Free Marketing Campaign Evaluation Checklist Template
Marketing Campaign Evaluation Checklist
1. Campaign Objectives
Task |
Completed (✓) |
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Campaign objectives were clearly defined and aligned with business goals. |
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The target audience was identified and understood. |
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Specific and measurable goals (e.g., sales increase, brand awareness) were established. |
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Key performance indicators (KPIs) were set to track success. |
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2. Campaign Strategy
Task |
Completed (✓) |
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The marketing strategy was planned and communicated. |
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Tactics and channels (social media, email, SEO, etc.) were selected based on target audience and goals. |
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Campaign messaging was consistent across all platforms. |
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Budget allocation was appropriate for the selected marketing channels. |
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3. Execution and Timing
Task |
Completed (✓) |
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The campaign was launched on schedule and according to plan. |
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Execution followed the approved timeline with minimal delays. |
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The campaign was adaptable to unforeseen challenges or changes. |
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Resources were allocated effectively across campaign components. |
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4. Audience Engagement and Reach
Task |
Completed (✓) |
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The campaign reached the target audience through the selected channels. |
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Engagement metrics (e.g., click-through rate, likes, shares) met or exceeded expectations. |
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Social media and digital platforms effectively supported the campaign. |
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The campaign created conversations, interactions, and buzz among the audience. |
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5. Conversion and ROI
Task |
Completed (✓) |
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The campaign achieved or exceeded conversion goals (sales, sign-ups, etc.). |
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Return on investment (ROI) was calculated and meets business objectives. |
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Leads generated from the campaign were of high quality. |
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Cost per acquisition (CPA) was within acceptable limits. |
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6. Post-Campaign Analysis
Task |
Completed (✓) |
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Campaign performance was analyzed and reported based on KPIs. |
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Insights and lessons learned were gathered for future campaigns. |
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Campaign results were shared with key stakeholders for review. |
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Recommendations for future campaigns were identified and documented. |
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Overall Marketing Campaign Evaluation:
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Exceeds Expectations
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Meets Expectations
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Below Expectations
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Needs Improvement
Additional Comments:
[Insert any additional feedback, observations, or suggestions for improvement.]
Evaluator Name: [Your Name]
[Date Signed]
Marketing Manager Name: [Manager Name]
[Date Signed]