YouTube Business Plan Template

Have you finally decided to make your own business that is centered on the online video sharing platform YouTube? If so, download our YouTube Business Plan Template to help you draft a solid document where marketing strategies and action plans are detailed in order to help you achieve the goals of your business. The file is ready-made and easy to use, simply fill in the necessary information at the corresponding fields and you're good to go. Customize the file even further to fit your specific preferences. Don’t waste one more second of your time, download this YouTube Business Plan template today!

YOUTUBE BUSINESS PLAN

Executive Summary:

[Melvin Wesselink] is a YouTube channel of Dutch-American magician and filmmaker Melvin Augustus [Wesselink]. The channel mainly contains videos narrating his journey as a magician. He also shares tutorial videos on magic tricks and filmmaking. Currently, the channel has [101,473] subscribers who are mostly young. Melvin is currently looking at creating more valuable content to reach a wider audience.

Company Overview:

Mission Statement: [Melvin Wesselink] aims to connect with people through magic and films. He wants to help his audience understand the world of magic through his vlogs.

Philosophy: [Melvin Wesselink] always strives to provide high-quality content that gives value to the audience.

Vision: [Melvin Wesselink’s] vision is to be one of the most influential YouTuber in the world.

Outlook: In the business of personal branding, the playing field has become very competitive. Many content creators have emerged in the past couple of years and the competition for consumer attention is increasing. In the YouTube platform, thousands of users have already reached one million or more subscribers. Contents have become saturated and strategies can change drastically in any minute. Nevertheless, the audience base of the platform is increasing by the day due to the general shift of consumer behavior. To succeed in the YouTube business, one must keep up with the latest trends and continue to create more valuable content that speaks directly to a greater audience.

Type of Industry: Digital Content Creation Industry

Business Structure: Sole Proprietorship

Ownership: Sole Proprietorship,  [Melvin Wesselink]

Start-Up Summary: The cost of this start-up is [$5,000]. It will be used for advertisements, supplies, payroll, and maintenance.

Products and Services:

Product/Service Description: [Melvin Wesselink] provides his audience with valuable content that engages, educates, and inspires. His content features magic performances, magic and filmmaking tutorials.

Value Proposition: [Melvin Wesselink] prioritizes the quality of his contents as he creates them. He makes sure that his audiences get the best out of his contents through his entertaining and inspiring materials.

Pricing Strategy: [Melvin Wesselink] gets most of his revenue from sponsorships, merchandise, and ads.

Execution:

Marketing Plan: [Melvin Wesselink] will promote his channel on other social media platforms such as Facebook, Instagram, and Twitter. He will also run ads on Google and YouTube to increase his visibility. Search engine optimization will also be used on his YouTube channel to further increase his presence on the internet.

Market Research: The YouTube business is part of a growing digital content creation industry that is projected to grow at a rate of [16.8%] per year and will reach a valuation of [$43] million by [2026]. Based on the latest survey, [54%] of respondents prefer to consume digital content  that is visual, like the videos on YouTube, because of its accessibility and convenience.

Marketing Strategy: The marketing strategy for [Melvin Wesselink’s] channel will solely focus on increasing his presence and visibility online. His team will utilize targeted ads to reach his ideal audience. It will then choose a few of Melvin’s video that will be used for the ad, ones that easily catch his target viewer’s attention. The ad will be aired on the following social media platforms: YouTube, Facebook, and Instagram, and will be adjusted based on what platform it will be aired on.

Melvin will also collaborate with other YouTubers to increase his viewership. He will reach out his fellow magician and filmmaker influencers on YouTube to create videos together.

Business Financing:

The personal brand’s funding mainly comes from the owner worth [$5,000]. The majority of the funds will go to advertising, initial supplies, maintenance, and payroll.