DISPLAY ACCOUNT MANAGER RESUME
BYRON K. PARKER
CONTACTS
2694 Charmaine Lane
Lubbock, TX 79401
(806) 518-429
byron@abcmail.com
byron.com
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JOB OBJECTIVE
To obtain a position of Display Account Manager in a reputed organization where I can practice my skills and education.
EDUCATION
Bachelor's Degree in Business Administration, 2012
Dean College, Franklin, MA
WORK SUMMARY
Display Account Manager, 2016 – Present
Porter's
- Set accurate expectations with customers, sales, and within operations regarding campaign expectations and process.
- Actively managed campaigns, analyzed quantitative, qualitative and underlying data to correct performance issues throughout the duration of the program.
- Managed daily activities of existing partners including analyzing campaign data, providing reporting and proposing/managing enhancements.
Display Account Manager, 2014 – 2016
Sodexo Inc.
- Managed the onboarding process of all new ad network publishers partners.
- Gathered campaign assets from sales and customers as needed.
- Led day-to-day management and optimization of client campaigns by analyzing performance and making strategic business and technical recommendations to maximize performance.
- Worked with the ad ops and marketing teams to ensure all sales and marketing information was successfully transferred to the ad sales team.
Display Account Manager, 2012 – 2014
Hibu
- Worked with third-party partners such as ad mediation and rich media providers to ensure the successful delivery of campaigns across all publisher partners.
- Monitored day to day activity across the 4INFO mobile ad network to ensure solid performance across the network.
- Expanded relationships with regular face-to-face client visits to build and maintain deep-level partnerships.
- Mastered and maintained vast knowledge of client's business, competition, and latest industry news and trends with a keen focus on a specific vertical.
QUALIFICATIONS
- Wide experience in online/mobile display advertising support.
- Familiar with digital advertising, mobile and ad network.
- Familiar with traditional and digital media and the competitive landscape.
- Profound knowledge of meeting/hitting individual quarterly targets for publishing inventory and user acquisition.
- Thorough knowledge of achieving high partner satisfaction from working and building a relationship with publisher partners and third parties.
- Deep knowledge of providing real-world feedback to executives, sales, product management, BD and marketing.
- Huge knowledge of supporting Sales in the pre-sales process through campaign requirements gathering and discussions for key accounts.
- Proficient in creating insertion orders and maintain accurate records within CRM system.
- Proficient in Microsoft Office (Excel, Word, PowerPoint).
- Outstanding ability to communicate effectively with technical and nontechnical audiences.