Cover Page Marketing Plan Template

Feel free to download our Cover Page Marketing Plan Template and apply a bit of presentation to your document. This sample is accented with a simple yet appealing graphic design, colored in a subtle yellow shade. And for your convenience, all elements of our template are 100% customizable. Download today for Apple Pages, Google Docs, or Microsoft Word.

COVER PAGE MARKETING PLAN

EXECUTIVE SUMMARY

• Business idea/opportunity
• Product/service description - Target Customer Problem and Your Solution/s
• Short- and long-term goals - How much service/product do you want to sell/market?
• Differentiation from competitors - What defines the business? What is unique about it?
• Company overview your management team and their prior experience. How do they contribute to the success of the business?
• The financial outlook for the business. If you’re using the business plan for financing purposes, explain exactly how much money you want, how you will use it, and how that will make your business more profitable. 

COMPANY OVERVIEW

Mission Statement: This is the reason why the company exists. 

Philosophy: [Company] culture and philosophy

Vision: [Companies Vision]

Outlook: Based on the market trends, this details the financial outlook of the business.

Type of Industry: [Type of Industry your Company Belongs]

Business Structure: [Structure of your Companies Business] 

Ownership: Business structure, [Name of owner]

PRODUCTS AND SERVICES

Product/Service Description: Description of the product or service being offered

Value Proposition: This is the company’s edge over its competitors.

Pricing Strategy: Description of the pricing strategy utilized by the company to attract its target market. 

MARKETING ANALYSIS

A brief overview of industry and market trends.

Market Segmentation:

A quick summary of the company’s target market and the marketing strategies it will use for each type of market.

Target Market Segmentation Strategy:

Briefly describe the target market for this business and provide an overview of the marketing strategies that will be employed for each market.

STRATEGY AND IMPLEMENTATION

Target Market Strategy:

A summary of the marketing strategies for the target market.

Competitive Edge:

An eye chart of the company’s SWOT against its two biggest competitors.

Sales Strategy and Forecast:

Outline the strategies to be used for selling the product or service to the market along with a forecast of its sales for a target year.

Marketing Strategy:

Provide a concise summary of the marketing strategy. Focus on the major activities and milestones

MANAGEMENT AND PERSONNEL

Provide a background on the organizational structure and the members of the executive team. Create an organizational chart as necessary.

FINANCIAL PLAN

A quick overview of the contents of the financial plan and examples of a break-even analysis, profit and loss, balance sheet, and cash flow projections