Marketing Product Manager Job Description

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MARKETING PRODUCT MANAGER JOB DESCRIPTION

Job Role and Summary 

A Marketing Product Manager is responsible for coming up with effective marketing techniques to highlight the new product’s features and benefits. He/she conducts market research on product trends, the timescale for new product releases, product packaging, and pricing. Moreover, a Marketing Product Manager directs the overall product sales team, decides on product messaging, and attends product presentations.

A. Duties and Responsibilities 

• Learns everything about the company’s products, especially for new launching
• Brainstorms for product marketing strategies that include the product’s advertising, pricing, and launching
• Copes and analyzes market product trends to know ways how to optimize its products 
• Makes compelling messages across the company’s marketing channels
• Interprets technical terminologies for the benefit of the users
• Coordinates with the product marketing team and other affiliations to consult and implement marketing strategies
• Conducts a test on marketing products, evaluates marketing projects with the company’s standard KPIs, and gives feedback to clients
• Attends products presentations, meetings, and launches
• [Specify Additional Duties & Responsibilities Here] 

B. Skills

• Knowledgeable with product marketing tactics, such as integrated marketing campaigns like media planning, results tracking, print, and more
• Possess excellent technical skills and can handle web analytics tools, such as Google Analytics and WebTrends
• Ability to think analytically with strong quantitative skills 
• Capable of coordinating with a team of professionals to come up with excellent marketing strategies
• Has strong verbal and written communication skills plus the persuasion skill to market the products effectively
• [Specify Additional Skills Here] 

C.  Qualifications

• Must have a bachelor’s degree in marketing, communications, or any other fields
• Proven a minimum of five (5) years experience as a Marketing Product Manager, brand manager, or other similar roles
• A background in copywriting and design is an advantage
• [Specify Additional Qualifications Here]