Ads Templates

Advertisement or advertising is a process of communication with a larger size mass. It is openly sponsored and uses non-personal messages to promote a product, idea or service. This promotion is aimed at more sell of that particular promoted item.

It is an ad campaign planned and strategized to leave a strong impact on the minds of the viewers. This process is used for creating a lasting psychological effect and memory of a product or service.  To maximize this impact the placement of the ad is given critical consideration.

Advertisements can be done on any media channel and every channel used is referred with a specific name like:

• Television advertisements or commercials.
• Newspaper advertising.
• Magazine advertising
• Radio advertisements. 
• Directories. 
• Outdoor and transit advertisements. 
• Direct mail, catalogues and leaflet advertisements. 
• Online advertisements.

• Showcasing facts and statistics.  
• Using an emotional appeal in ad messages. 
• Giving 'patriotic' touch. 
• Using surrogate advertising to promote banned products.
• Questing customers. 
• 'Bribing' customers with some extra benefit. 
• Using promotional advertising.
• Showing unfinished ads.
• Bandwagon Advertising.
• With endorsements. 
• Weasel words. 
• Complementing the customers.
• Use of 'Ideal' theme. 

• Text elements or copy for correct and specific message circulation.  
• Color and black & white visuals. 
• Illustration and graphic elements.
• Layouts. 
• Paper and ink.
• Size and shape. 
• Placement of the final ad.