Facebook Ad Sizes

Jan 18, 2023

Facebook ad sizes are considered when creating effective advertisements on Facebook, whether for personal or professional purposes. This essential guide to Facebook ad sizes includes all the updated dimensions, measurements, and file types or formats for each sort of ad, including images and videos.

Facebook Ad Sizes Standard

Facebook Feed Image Ad Size

Despite the fact that video is becoming more and more popular, the majority of Facebook ads still use a single image that is at least 1080 x 1080 pixels in size and has an aspect ratio of 1.91:1 to 1:1. This is unlikely to change because using a photo is unquestionably simpler than having to create a video.

Facebook Feed Video Ad Size

Due to the rise in popularity of video over the past few years, Facebook feed video ads have grown significantly. It will be at least 1080 x 1080 pixels in size and have a 1:1 (for desktop or mobile) or 4:5 aspect ratio (for mobile only).

Facebook Carousel Image Ad Size

Brands can showcase images of numerous products in a single ad by using the Facebook carousel image ad option. Each carousel ad will have a minimum image size of 600 x 600 pixels or, for higher resolution, 1080 x 1080 pixels, and every carousel ad should have a minimum of 2 cards and a maximum of 10.

Facebook Carousel Video Ad Size

The standard Facebook carousel video ad size is 1080 x 1080 pixels at a 1:1 aspect ratio and a maximum video size of 4 GB per video in MP4, MOV, or GIF video formats. Videos and still images can both be included in Facebook carousel advertising.

Facebook Right-Column Ad Size

With a minimum size of 254 x 133 pixels and a suggested size of 1200 x 1200 pixels, Facebook right-column ads were formerly the standard for Facebook advertisements. Although smaller and limited to a single still (landscape) image, right-column ads nonetheless offer information identical to that seen in news feed ads.

Facebook In-Stream Video Ad Size

Advertisers may show 5 to 15 second, non-skippable mid-roll video advertisements to users who are already watching Facebook videos on a mobile device thanks to Facebook in-stream video ads. It is advised to upload source videos in the highest resolution possible with a 1:1 aspect ratio and a 4 GB maximum file size.

Facebook Marketplace Image Ad Size

Since Facebook Marketplace is solely focused on selling, it’s critical to identify advertisements from other Marketplace listings. The official requirements for Facebook Marketplace image ads include a minimum size of 600 x 600 pixels, a recommended size of 1200 x 1200 pixels for images containing links, a JPG or PNG file format, and a 1:1 aspect ratio.

Facebook Marketplace Video Ad Size

It is advised to upload the highest resolution video with a recommended ratio of 1:1 in accordance with the specified sizes and criteria for Facebook Marketplace video ads. It also supports a variety of video formats, though MP4, MOV, or GIF with a maximum video file size of 4 GB and a maximum video runtime of 240 minutes are recommended.

Facebook Stories Image Ad Size

Facebook Stories image ads have a standard size of 1080 x 1920 pixels and a 1:1 aspect ratio. Images should be saved as JPG or PNG file formats and should not include more than 20% text.

Facebook Stories Video Ad Size

Uploading a source video in the highest resolution available with a recommended aspect ratio of between 1.91 and 9:16 is the preferred size for Facebook Stories video ads. Additionally, keep the top and bottom 250 pixels free of text and logos, with a maximum video file size of 4 GB and a maximum duration of 15 seconds.

Facebook Collection Image Ad Size

Mobile product catalog browsing is made simple by Facebook Collection ads. The specified dimensions and requirements for a Facebook Collection image ad are a maximum file size of 30 MB and 600 x 600 pixels with a 1:1 aspect ratio.

Facebook Collection Video Ad Size

One main video and four additional images are displayed in a grid-like format in each Facebook Collection ad. The maximum file size for the Facebook Collection video ad should be 4 GB at a resolution of 1080 x 1080 pixels.

Facebook Ad Sizes for Digital

Facebook ads are one of the many distinct digital advertising formats available on the social media platform. The most common size to use is 1080 x 1080 pixels (feed ads). Other standard sizes are 600 x 600 pixels or 1080 x 1080 pixels (carousel ads), 254 x 133 pixels or 1200 x 1200 pixels (right-column ads), 4 GB (in-stream video ads), 600 x 600 pixels and 4 GB (marketplace ads), 1080 x 1920 pixels and 4 GB (stories ads), and 600 x 600 pixels or 1080 x 1080 pixels (collection ads).

Facebook Ad Sizes for Print

Facebook ads can also be printed utilizing online templates. You can use the standard US letter (8.5 x 11 inches), legal (8.5 x 14 inches), and A4 (8.3 x 11.7 inches) sizes when printing. Additionally, these are the perfect sizes to add a logo, image, illustration, and other graphic elements.

Facebook Ad Sizes for Business

Advertisements are great promotional tools for a business. Facebook offers a variety of ad tools for promoting your products, services, events, or business in general, using eye-catching images or videos. The most suggested Facebook ad size, specifically for feed, carousel, or collection advertisements, is 1080 x 1080 px at a 1:1 aspect ratio.

Facebook Ad Sizes for Adobe Photoshop

Editing Facebook ad templates in Adobe Photoshop is ideal. The standard sizes to use are 600 pixels by 600 pixels and 1080 pixels by 1080 pixels. Also, set the dpi to 300 for better image quality.

Facebook Ad Sizes for Adobe Illustrator

A good substitute for Adobe Photoshop for modifying Facebook ad templates is Adobe Illustrator. You can use the optimal sizes of 8.5 x 11 inches (US letter), 8.5 x 14 inches (legal), and 8.3 x 11.7 inches (A4), especially if you want to print it. Furthermore, don’t forget to use 300 dpi for the templates.

Facebook Ad Sizes FAQs