Facebook Sizes

Facebook is the most prominent social media platform to date that, for free, users can connect with their family, friends, coworkers, and the general public with just a few clicks away. But behind every upload of a new profile picture, cover image, timeline post, or newsfeed post, there is a series of standard Facebook sizes worth considering first.

Facebook Sizes Standard

Facebook Profile Picture Size

A profile picture marks as the avatar or visual presentation of your social media account and Facebook also has this feature to help the whole community identify you. Measured in pixels, the standard Facebook profile picture size is 400 × 400 px with a 1:1 aspect ratio.

Facebook Profile Cover Photo Size

The Facebook cover photo is a large photo set for public viewing and it is found on the uppermost side of your Facebook profile. A standard Facebook profile cover photo size is around 1125 × 633 px or a 2.7:1 ratio.

Facebook Story Size

A Facebook story is a special tool where you can make a story or content about what you’re up to for the day, and you can upload an image or video that your friends can view for up to 24 hours. Each Facebook story measures about 1080 × 1920 px with a 9:16 aspect ratio.

Facebook Photo Post Size

In case you need to post an image on anyone’s timeline or for the newsfeed on Facebook, the best format for a Facebook photo post is 1200 × 630 px (1.91:1 ratio). Just know that you can always set custom sizes on how wide or high your photo post is but the standard photo post size simply exists as the best guide for viewing photos on the website.

Facebook Video Post Size

When you upload any video on Facebook, be sure to consider if you follow the portrait (vertical) orientation or landscape (horizontal) orientation as well as the resolution and quality of the video. Expect top-tier results if you observe the standard Facebook video post size which is 1280 × 720 px or 16:9 aspect ratio.

Facebook Ad (Carousel or Catalog) Size

There are lots of ad features on Facebook to promote your products, services, event, or business in general through compelling photos. The most recommended Facebook ad size, specifically for carousel or catalog ads, is 1080 × 1080 px (1:1 ratio).

Facebook Sizes for Digital

Facebook Profile Picture Sizes

A typical profile picture size is 400 × 400 px but there is more to learn about FB profile pic dimensions based on what device the photo is displayed at. FB pages and profiles would follow 170 × 170 px (using a desktop), 128 × 128 px (using smartphones), and 36 × 36 px (using mobile browsers); however, consider the fact that Facebook recently crops profile photos into a thumbnail if viewed on your profile page.

Facebook Cover Photo Sizes

Expect various dimensions available for Facebook cover photos, especially when your cover image can be used for promoting events, channeling your group, branding your personal or professional pages, and other purposes. The average Facebook cover photo sizes are 1125 × 633 px (FB personal profile cover photo), 1920 × 1005 px (Facebook event cover photo), 1640 × 956 px (FB group cover photo), and 1200 × 674 px (FB business page cover photo).

Facebook Photo Post Sizes

If you are to post any image on Facebook such as a creative banner, data cheat sheet, mobile infographic, app icon, travel logo, business header, wallpaper post, group poster, or graphics post, the recommended size is normally 1200 × 630 px; this size helps you prevent images from getting blurred, cropped, or slow to load. If you have square images to upload, follow Instagram’s recommended size which is 1080 × 1080 px.

Facebook Video Post Sizes

The two main Facebook video post sizes are landscape (1280 × 720 px or 16:9) and portrait (720 × 1280 px or 9:16). Take note to set a frame rate of around 30 fps, limit the video to less than 120 mins, trim the video file size to a maximum of 8 GB, and only upload MOV or MP4 video files here.

Facebook Link Image Sizes

You might want to share links with images on a Facebook post and the size layout for the FB link image would cover around 1200 × 630 px. Examples include linking posts from Twitter or YouTube to Facebook.

Facebook Ad Sizes

Consider this list for the total Facebook ad sizes: 1080 × 1080 px (carousel ad), 1024 × 1024 px (catalog ad), 1200 × 628 px (single-image ad), and 1080 × 1080 px (catalog, video, and collection ads).

Facebook Sizes for Business

You can follow the standard Facebook sizes (from profile pic sizes to ad sizes) as previously discussed if you opt to use Facebook for professional or business use. And the most concern for business pages would be the cover photo and you only follow 1200 × 674 px (16:9) for your business page’s cover image. In deciding the dimensions for your enterprise’s ads, profile photos, link images, or image posts, always consider how they would appear on the desktop, iPad, iPhone, Android, or any device.

Facebook Sizes for Adobe Photoshop

Design a Facebook background image, profile frame, and other images on Adobe Photoshop as long as you consider the main Facebook sizes discussed earlier. The best files suitable for FB images would be JPG and PNG files; decide which file type suits best for your photo such as how a logo won’t be pixelated with a PNG file. To build an effective brand on Facebook, not only the size is your concern but also the design, color, layout, format, branding, and marketing strategy of your FB posts.

Facebook Sizes for Adobe Illustrator

Go to Adobe Illustrator to create, edit, and design Facebook images or posts to the highest quality and resolution possible, especially when tons of customizable tools are available in Illustrator. Also, follow the standard Facebook sizes while making an image or post for Facebook. You can also convert the Facebook sizes into inches if you need to print them such as 4.167″ × 4.167″ (profile pic), 11.719″ × 6.594″ (cover photo), 11.25″ × 20″ (story), 12.5″ × 6.563″ (photo post), 13.33″ × 7.5″ (video post), and 11.25″ × 11.5″ (carousel or catalog ad).

Facebook Sizes FAQs

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