Instagram Sizes

May 30, 2025

Instagram sizes are a way to engage your followers with your posts’ content, whether Instagram images, stories, reels, videos, or IGTV. The following Instagram sizes may be quite helpful for your posts.

Instagram sizes refer to the recommended dimensions for photos, videos, stories, reels, and profile elements to ensure optimal display and engagement. Key formats include square posts (1080×1080 pixels), portrait (1080×1350), landscape (1080×566), and stories or reels (1080×1920). Using the correct Instagram sizes ensures content appears sharp, avoids cropping, and aligns with the platform’s visual standards. Proper sizing enhances aesthetic appeal, boosts reach, and improves overall user interaction and brand consistency.

Instagram Profile Sizes

Instagram Post Sizes

Instagram Images

Instagram is popularly known for its creative posts, and you can prevent unnecessary cropping and maintain the sharpness of your pictures by adhering to the platform’s size and aspect ratio guidelines. The standard sizes that most Instagram users use for their image posts are square (1080 pixels by 1080 pixels, or 11.25 inches by 11.25 inches at a 1:1 aspect ratio), portrait (1080 pixels by 1350 pixels, or 11.25 inches by 14.06 inches at a 4:5 aspect ratio), and landscape (1080 pixels by 566 pixels, or 11.25 inches by 5.90 inches at a 1.91:1 aspect ratio).

Instagram Reels Sizes

Instagram Reels

You should use the same measurements for Instagram reels as you would for Instagram stories. Two things to keep in mind: the caption will appear in the bottom corner of the video, and the Instagram reel preview will appear in your feed at a 4:5 portrait size.

Instagram Videos

You should be aware of the proper size and dimensions if using videos to interact and connect with your followers seems to be more your style. Square and carousel (1080 by 1080 pixels), portrait (1080 by 1350 pixels), and landscape (1080 by 608 pixels) are the optimal sizes for each video post.

Instagram IGTV

Instagram IGTV, also known as “YouTube for Instagram,” is a great way to keep people on your page. Instagram has since expanded its functionality from only portrait videos (1080 x 1920 pixels, 9:16 aspect ratio) to landscape options (1920 x 1080 pixels, 16:9 aspect ratio) and IGTV cover photos (420 x 654 pixels, 1:1.55 aspect ratio), opening up new ways to create IGTV content.

Instagram Story Sizes

Instagram Stories

Instagram stories are a fantastic tool for engaging your followers with your brand because you can do Instagram live streaming as well as upload text and beautiful pictures. You should utilize portrait-oriented images and videos that are 1080 by 1920 pixels in size and have a 9:16 aspect ratio.

Instagram Ad Sizes

Instagram Template Sizes for Print

US Letter

A US letter-size sheet of paper measures 8.5 x 11 inches (22 x 28 cm, or 215.9 x 279.4 mm). It is a popular size to print an Instagram template, such as a food Instagram template, a sale Instagram template, a fashion Instagram template, or a marketing Instagram template, among others.

Legal

Another standard size that works well for printing Instagram templates is the legal size. This size has dimensions of 8.5 inches by 14 inches or 22 cm by 36 cm.

A4

The A4-sized sheet of paper is a wonderful choice for all types of Instagram templates, including those for promotions, travel, and restaurants, among others. Printing the templates in this size, which is 8.3 by 11.7 inches (21.0 by 29.7 cm), is ideal for use in personal, business, or professional settings.

Instagram Sizes for Business

Like other social media networks, Instagram has developed into a valuable source of revenue for businesses and a platform for customer engagement and the publication of products, which also enables you to create business profiles with account-specific features, like analysis metrics or product advertising. Instagram’s layout is ideal for a showcase because it gives the impression of being an online store, and in addition, Instagram advertising for businesses is not limited to company profiles; they may also fund the promotion of their products through influencers or user profiles with a significant following. Most Instagram posts for businesses are square (1080 pixels by 1080 pixels), portrait (1080 pixels by 1350 pixels), and landscape (1080 pixels by 566 pixels) for Instagram images and ad sizes, as well as vertical (600 x 750 pixels at a 4:5 aspect ratio) and horizontal (1200 x 628 pixels at a 1.9:1 aspect ratio).

Instagram Sizes for Adobe Photoshop

You can use a picture or layout with 1080 by 1080 pixels at a 1:1 aspect ratio or 1080 by 566 pixels at a 1.91:1 aspect ratio when putting up an Instagram image template to be altered in Adobe Photoshop. You should post a high-resolution Instagram image because you will be editing the image, either by changing the lighting or heavily manipulating the image in Adobe Photoshop. You can also use 1080 by 1350 pixels for your Instagram posts.

Instagram Sizes for Adobe Illustrator

Comparable to the Adobe Photoshop software, Adobe Illustrator advises starting with an Instagram image of better resolution or quality to prevent image degradation during the export of finished images. The optimum Instagram template should be 1080 pixels by 1080 pixels or 1080 pixels by 566 pixels. You may, for instance, better promote your products and services for your business while making an Instagram template so that it does not look pixelated.

Instagram Sizes FAQs