All people survive because of food. And a lot of businesses survive because of their customers. However, marketing goes a long way. And to get to your customers' hearts, you have to show them how delicious your meals are. Surprisingly, you can do this through a lookbook. If you don't have one, then download from our stack of beautifully made Food Lookbook Templates in Microsoft Word. Each lookbook is easily customizable. These templates are available in (US)17x11, A4(16.54x11.69) inches + Bleed. Download one of these templates and make people's mouths water through your delicious plating!
How to Make a Food Lookbook in Microsoft Word
Telling your customers about the newest food on your menu is easier with the use of a food lookbook. You can entice them to visit your restaurant by using pictures of food. If you want to make one, here are tips for you:
1. Create the Lookbook for Your Target Market
Before you start making your food lookbook, you have to know your target market. Having a target market in mind is going to help you tailor the lookbook for them.
2. Present Mouth-Watering Food Pictures
Since a lookbook is a display of the food on your menu, you have to provide great pictures of them. Psychology says that people's brains react to the sight of food. Even a simple cauliflower, desert, or taco can look so good with professional photography. So, make their mouths water by just looking at the photos.
3. Put Little Text
A lookbook is more of photos than words. You can add a few descriptions of each photo. But make sure that they won't be too long.
4. Concentrate on Visuals
A lookbook is going to be attractive by choosing the right colors, shades, and typographies or fonts. You communicate to your audience by how you present the lookbook. So, you have to make it pleasant, attractive, and beautiful like making a brochure, gift voucher, a cookbook, or a poster.
5. Be Consistent with the Design
You have to create harmony within your lookbook. Make sure that you are consistent with your graphic design from the beginning to the end. You can have a theme and use it all throughout the whole page.
