In an attempt to solve someone else's problem, it is essential to prepare a document that outlines the solutions needed to do so. This is where a white paper comes into play. This document allows businesses and nonprofit organizations to persuade and inform their audiences about specific problems while providing concrete solutions. Here, we have well-crafted White Paper Templates in Google Docs that contain professionally written content that you can customize anytime. Attend to your clients' marketing needs or help address municipal issues by using this document. Check out our templates and download them now!
How to Write a White Paper in Google Docs
According to Investopedia, a white paper is a long-form document commonly used by both profit and nonprofit organizations to address issues and provide solutions, maybe through their services or products. A white paper can also be used as a technical document that highlights new inventions. Typically, white papers are made as marketing tools for B2B or business to business. With its essential purpose, a white paper should outline accurate information. Below is a list of tips on how to write a professional and useful white paper.
1. Know your Audiences Needs
Start drafting an effective and useful white paper by knowing the needs of your clients. It is essential that the white paper should outline challenges or issues that your company wishes to solve by providing the audience with concrete solutions, either through your services or products.
2. Explain the Problem Further
Once you have already identified the problem, the next thing you need to do is to create a problem analysis and elaborate if further. This is to ensure that your argument is clear for the readers. But, make sure to keep it short and simple yet informative. Nevertheless, refrain from using complex words so that your readers will understand.
3. Discuss your Proposed Solutions
After you have already defined the problems well, it is time to discuss your proposed solutions. In this section, avoid presenting and explaining your company's products or services. Instead, focus on mentioning your methodologies in solving the said problems. After that, you can already start advertising your business offerings.
4. Summarise Everything
Finalize your white paper by writing a summary of its content. This should not be more than a paragraph. However, it should contain an overview of the problem and a brief description of the solutions. Nonetheless, provide a statement regarding your products or services if you are writing a corporate white paper.
