CUSTOMER PERSONA

A. Basic Information

Name:	[Customer Name]
Age:	[Customer Age]
Gender:	[Customer Gender]
Location:	[Customer Location]

B. Demographics

[Describe the social/family status, education and income level]

C. Goals and Challenges

• Primary Goal: [Primary Goal]

• Secondary Goal: [Secondary Goal]

• Main Challenges: [Main Challenges]

D. Interests and Preferences

• Hobbies: [Hobbies]

• Favorite Brands: [Favorite Brands]

• Preferred Communication Channel: [Preferred Communication Channel]

E. Purchasing Behavior

• Buying Motivation: [Buying Motivation]

• Buying Concerns: [Buying Concerns]

• Average Purchase Value: [Average Purchase Value]

Preferred Products/Services

• [Preferred Products/Services]

Decision Making

• Decision-Making Role: [Decision-Making Role]

• Decision-Making Criteria: [Decision-Making Criteria]

F. Technology Usage

• Devices Used: [Devices Used]

• Social Media Platforms: [Social Media Platforms]

G. Quotes and Comments

• [Quote or Comment 1]

• [Quote or Comment 2]

• [Quote or Comment 3]

H. Additional Notes

[Any additional notes or remarks about the customer]

Prepared By: [Your Name]

[Your Company Name]