CUSTOMER PERSONA

A. Basic Information

• Name: [Customer Name]

• Age: [Customer Age]

• Gender: [Customer Gender]

• Location: [Customer Location]

B. Professional Details

• Occupation: [Occupation]

• Industry: [Industry]

• Company: [Company Name]

• Position: [Position]

C. Goals and Challenges

• Primary Goal: [Primary Goal]

• Secondary Goal: [Secondary Goal]

• Main Challenges: [Main Challenges]

D. Interests and Preferences

• Hobbies: [Hobbies]

• Favorite Brands: [Favorite Brands]

• Preferred Communication Channel: [Preferred Communication Channel]

E. Demographics

• Income Level: [Income Level]

• Education Level: [Education Level]

• Family Status: [Family Status]

F. Purchasing Behavior

• Buying Motivation: [Buying Motivation]

• Buying Concerns: [Buying Concerns]

• Average Purchase Value: [Average Purchase Value]

Preferred Products/Services

• [Preferred Products/Services]

Decision Making

• Decision-Making Role: [Decision-Making Role]

• Decision-Making Criteria: [Decision-Making Criteria]

G. Technology Usage

• Devices Used: [Devices Used]

• Social Media Platforms: [Social Media Platforms]

H. Quotes and Comments

• [Quote or Comment 1]

• [Quote or Comment 2]

• [Quote or Comment 3]

I. Additional Notes

[Any additional notes or remarks about the customer]

Prepared By: [Your Name]

[Your Company Name]