Sales Client Appreciation Memo

To: [Recipient’s Name]
From: [Your Name], Sales Manager
Date: [Date]
Subject: Client Appreciation Initiative

We have all worked diligently over the past fiscal year to meet and exceed our sales targets. A significant part of this success is owed to our valued clients who have continuously chosen [Your Company Name] for their needs. It is now time to show our appreciation and ensure we secure these relationships for years to come.

Objective:

The purpose of this memo is to outline the Client Appreciation Initiative that we will be launching this month. The goal is to enhance client satisfaction and retention by acknowledging their business and showing appreciation for their continued trust in [Your Company Name].

Actions to be Taken:

1. Personalized Thank-You Notes: Each Sales Representative is to send out handwritten thank-you notes to each client they have directly worked with. These notes should be mailed by [Date].
   

2. Gift Baskets: A select group of top-tier clients will be sent a gift basket containing [Your Company Name]'s best-selling products. These baskets should be arranged and sent out by [Date].
   

3. Discount Coupons: Coupons offering a [x]% discount on their next purchase will be emailed to all clients. These coupons will be valid until [Date].

4. Client Feedback: Sales Representatives should also take this opportunity to solicit feedback on our products and services. An online survey link will be provided for this purpose.

Client appreciation is not just a one-off initiative but should be a part of our ongoing relationship-building strategy. I expect each member of our team to participate wholeheartedly in this initiative.

For any questions or clarifications, please reach out to [Your Name], the Sales Manager.

Let's continue to make [Your Company Name] the first choice for our clients by showing them the appreciation they so rightly deserve.

Thank you for your attention to this important initiative.

Best regards,

[Your Name]
[Your Title], [Your Company Name]

Sales Templates @ Template.net