Social Media Marketing Contest Program
Social Media Marketing Contest Program
Contest Name: DreamGetaway Adventure
Objective: Increase brand visibility and engagement on [Your Company Name]’s social media platforms, while also collecting user-generated content for marketing purposes.
Duration: 4 weeks
Platforms: Instagram and Facebook
Prizes:
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Grand Prize: A 7-day all-inclusive vacation package for two to a tropical paradise.
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Second Prize: $500 travel voucher for our agency.
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Third Prize: A travel-themed gift basket worth [Amount].
Rules and Guidelines
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Participants must follow our Instagram and Facebook pages to be eligible.
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Share a photo on their own Instagram or Facebook profile that showcases their dream vacation destination.
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Use the contest hashtag #DreamGetawayAdventure and tag our travel agency in the post.
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In the caption, describe why this destination is their dream vacation spot and include a fun travel-related fact.
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Entries must be public so that we can track them.
How to Enter:
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Post a photo meeting the criteria on your Instagram or Facebook profile.
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Use the contest hashtag #DreamGetawayAdventure and tag our travel agency.
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Share a brief caption explaining your dream destination and a travel-related fact.
Judging Criteria:
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Creativity and uniqueness of the photo (40%)
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Relevance and appeal of the caption (30%)
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Engagement (likes, comments, and shares) on the post (20%)
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Adherence to contest rules (10%)
Contest Timeline:
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Contest Launch: [Date]
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Submission Deadline: [Date]
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Judging Period: [Date]
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Winner Announcement: [Date]
Winner Notification:
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Winners will be notified via direct message on the respective social media platforms.
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Their names will be announced on our social media pages.
Promotion:
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Regularly post about the contest on our social media channels, highlighting the prizes and encouraging participation.
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Collaborate with travel influencers to promote the contest.
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Send email newsletters to our subscribers, sharing details about the contest.
Legal Considerations:
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This contest is in no way sponsored, endorsed, or administered by Instagram or Facebook.
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Participants must be 18 years of age or older.
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By entering, participants grant our travel agency the right to share their submitted content on our social media and marketing materials.
