Target Audience

Market Segmentation

• Demographics: Age, gender, income, location, education, and occupation.

• Psychographics: Interests, lifestyle, values, and preferences.

• Behavior: Purchase history, online behavior, and social media usage.

• Identify key market segments based on common characteristics and needs.

• Assess the size, growth potential, and profitability of each segment.

Competitor Analysis

Product and Service Analysis

• Identify and profile our main competitors.

• Evaluate their strengths, weaknesses, opportunities, and threats (SWOT analysis).

• Analyze their marketing strategies and market positioning.

• Evaluate the performance of our current products/services.

• Identify areas for improvement or innovation.

• Assess customer satisfaction and loyalty.

Industry Trends

Marketing Channels

• Stay updated on industry trends, emerging technologies, and consumer preferences.

• Understand how these trends may impact our business.

• Determine the most effective marketing channels for reaching our target audience.

• Evaluate the performance of current marketing channels (online, offline, social media, email marketing, etc.).