Marketing Trade Show Badge Design Guide

Introduction

Welcome to the Marketing Trade Show Badge Design Guide. The purpose of this guide is to provide clear instructions and best practices for designing trade show badges that represent our brand consistently and effectively. Adhering to this guide will ensure that every badge we produce aligns with our company's branding and values, while effectively conveying relevant information to attendees and exhibitors.

1. Badge Dimensions

• Standard Size: 4" x 3" (Width x Height)

• Lanyard Hole: 0.25" diameter, positioned 0.5" from the top center of the badge

2. Layout & Design

a. Badge Color:

• Background: #FFFFFF (white)

• Border: #004D99 (company blue)

b. Typography:

• Main Font: Arial

• Header: Bold, 16pt, centered

• Body: Regular, 12pt

c. Company Logo:

• Positioned at the top center of the badge

• Minimum width: 2 inches

• Maintain a 0.25-inch margin from the top edge

d. Attendee Information:

• Name: Bold, 14pt, centered

• Title & Company: Regular, 12pt, centered

• Unique QR Code: Positioned at the bottom right, 1" x 1" size

3. Information Hierarchy

• Company Logo

• Attendee Name

• Attendee Title & Company

• QR Code

4. Special Considerations

• VIP Badges: Add a gold star icon in the top right corner

• Speaker Badges: Add a microphone icon beside the attendee name

• Exhibitor Badges: Use a #E5E5E5 (light gray) background color

5. Material & Lamination

• Material: Durable plastic or thick cardstock

• Finish: Matte lamination for readability and reduced glare

• Lanyard: Company blue with a safety breakaway feature

6. Final Checklist

Before finalizing your badge design, ensure the following:

•  The company logo is clear and correctly positioned

•  Attendee information is legible and follows the information hierarchy

•  All icons (if any) are correctly placed

•  The badge is free from typos or design errors

•  QR code scans correctly and links to the intended information

Consistency in badge design not only strengthens our brand identity but also ensures a smooth experience for all attendees. Should you have any questions or require further clarification on any points mentioned, please reach out to the Marketing Department.

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