Email Marketing Open Rate Rubric

Prepared by: [Your Name]

Exceptional (5 points):

• Open rate significantly surpasses industry benchmarks.

• Substantially higher than average engagement.

Above Average (4 points):

• Open rate is notably higher than the industry average.

• Reflects a solid level of engagement and audience interest.

Average (3 points):

• Open rate aligns with industry standards and norms.

• Represents a satisfactory level of engagement from the audience.

Below Average (2 points):

• Open rate falls below industry benchmarks and averages.

• May indicate issues with content relevance, subject lines, or audience targeting.

Poor (1 point):

• Open rate is significantly lower than industry standards.

• Suggests severe issues with email marketing campaigns.

Example Email Marketing Open Rate Assessment Form using the above rubric

Open Rate Category:

• Exceptional (5 points): Open rate significantly surpasses industry benchmarks.

• Above Average (4 points): Open rate is notably higher than the industry average.

• Average (3 points): Open rate aligns with industry standards and norms.

• Below Average (2 points): Open rate falls below industry benchmarks and averages.

• Poor (1 point): Open rate is significantly lower than industry standards.

Which email campaigns are you evaluating? (Select all that apply):

• Newsletter

• Product Updates

• Promotions

• Event Invitations

• Other (please specify): _______

What is the average open rate percentage for the selected campaigns?

Detailed Explanation (optional):

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