Email Marketing Open Rate Rubric
Email Marketing Open Rate Rubric
Prepared by: [Your Name]
Exceptional (5 points):
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Open rate significantly surpasses industry benchmarks.
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Substantially higher than average engagement.
Above Average (4 points):
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Open rate is notably higher than the industry average.
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Reflects a solid level of engagement and audience interest.
Average (3 points):
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Open rate aligns with industry standards and norms.
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Represents a satisfactory level of engagement from the audience.
Below Average (2 points):
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Open rate falls below industry benchmarks and averages.
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May indicate issues with content relevance, subject lines, or audience targeting.
Poor (1 point):
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Open rate is significantly lower than industry standards.
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Suggests severe issues with email marketing campaigns.
Example Email Marketing Open Rate Assessment Form using the above rubric
Open Rate Category:
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Exceptional (5 points): Open rate significantly surpasses industry benchmarks.
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Above Average (4 points): Open rate is notably higher than the industry average.
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Average (3 points): Open rate aligns with industry standards and norms.
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Below Average (2 points): Open rate falls below industry benchmarks and averages.
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Poor (1 point): Open rate is significantly lower than industry standards.
Which email campaigns are you evaluating? (Select all that apply):
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Newsletter
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Product Updates
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Promotions
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Event Invitations
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Other (please specify): _______
What is the average open rate percentage for the selected campaigns?
Detailed Explanation (optional):
