MARKETING DISCOUNT AND OFFER BUDGET APPROVAL
This document outlines the budget requirements for the upcoming marketing discounts and offers for the Q[0] fiscal year. It includes a detailed breakdown of costs, expected ROI, and key performance indicators. The purpose of this document is to seek formal approval from the executive team.
Submitted By
Name: [Your Name]
Role: [Your Position]
Email: [Your Email]
Date: [Month Day, Year]
Approval By
Name: [Approver's Name]
Role: [Your Position]
Email: [Approver's Email]
Date: [Approval Date]
Budget Overview
Total Budget Requested
Amount: $ [000,000]
Currency: USD
Budget Breakdown
Item | Cost | Description |
Digital Advertising | $100,000 | PPC, Social Media Ads |
| | |
| | |
| | |
| | |
Total: | $ 000,000 | |
Funding Source
Department: Marketing
Account Number: MKT-[]Year-Q[0]
Expected ROI and KPIs
Return on Investment (ROI)
The expected ROI for this budget is [000]%, calculated based on past campaigns and market research.
Key Performance Indicators (KPIs)
Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLV)
Conversion Rate
Net Promoter Score (NPS)
Risk Assessment
Identified Risks
Market Saturation
Ad Fatigue
Budget Overruns
Mitigation Strategies
Diversify marketing channels
Rotate ad creatives
Regular budget monitoring
Approval Section
Approval Status
Comments
This budget is approved based on the expected ROI and well-defined KPIs. Please proceed with the execution of the marketing campaigns as planned.
Approval Signatures
[Your Name]
[Your Position]
[Your Email]
[Approver's Name]
[Position]
[Approver's Email]
Marketing Templates @ Template.net
