Sales Collateral Purpose Statement
SALES COLLATERAL PURPOSE STATEMENT
The purpose of this document is to outline the guidelines and strategies pertaining to the sales collateral of [Your Company Name]. Sales collateral is considered a critical tool for empowering the sales team and is essential for the nurturing and conversion of leads.
I. Types of Sales Collateral
The primary types of sales collateral are discussed in the table below:
|
Type of Collateral |
Purpose |
Target Audience |
|---|---|---|
|
Product Brochures |
Detailed product information |
Potential Customers |
|
Case Studies |
Showcase successful customer stories |
Potential Customers |
II. Channels of Distribution
The different distribution channels and their respective evaluation metrics and frequency of evaluation are detailed below:
|
Channel |
Metrics to Evaluate |
Frequency |
|---|---|---|
|
Email Campaigns |
Open Rate, CTR |
Monthly |
|
Social Media |
Engagement, Reach |
Weekly |
III. Metrics for Evaluation
The evaluation metrics implemented are summarized in the table below:
|
Metric |
Description |
Tools Used |
|---|---|---|
|
Conversion Rate |
Percentage of leads converted |
CRM Software |
|
Customer Engagement |
Measure of customer interactions |
Social Media Analytics |
By adhering to the guidelines set forth in this document, [Your Company Name] aims to streamline its sales processes, ensure consistency in its messaging, and ultimately drive revenue growth through more effective sales collateral.
