Sales Collateral Design Rubric

Project Information

• Project Name: [Project Name]

• Project Date: [Month Day, Year]

• Client Name: [Your Partner Company Name / Second Party]

• Project Manager: [Sarah Johnson]

• Sales Team: [John Smith, Emma Davis]

• Reviewer: [Michael Anderson]

Project Overview

[Your Company] is launching its latest product, the [Product Name A], a cutting-edge quantum computing solution. The goal of this collateral is to create excitement among potential clients in the technology sector and showcase the revolutionary features of [Product Name A].

Sales Collateral Objectives

• Generate interest and inquiries from potential clients.

• Educate the audience about [Product Name A]'s capabilities.

• Establish [Your Partner Company Name / Second Party] as a leader in quantum computing technology.

Target Audience

1. Primary Audience: CTOs, IT Directors, and technology enthusiasts.

2. Secondary Audience: Researchers and academia interested in quantum computing.

Sales Collateral Details

• Type of Collateral: Brochure and digital presentation.

• Format: Both print and digital for versatility.

• Distribution Channels: Company website, email campaigns, industry conferences.

Design Requirements

• Brand Guidelines: Follow the [Your Partner Company Name / Second Party] brand guidelines for color scheme, typography, and logo usage.

• Visual Elements: Include high-resolution images of [Your Partner Company Name / Second Party] and [quantum computing labs].

• Typography: Use the company's approved fonts - [Arial and Helvetica].

Content Requirements

• Key Messages:

1. Unlock the Power of Quantum Computing.

2. [Product Name B]: Your Gateway to Quantum Advantage.

• Product/Service Information: Detailed specifications of [Product Name B], its applications, and case studies.

• Unique Selling Points (USPs):

1. Unprecedented Processing Speed.

2. Enhanced Data Encryption.

3. Seamless Integration with Existing Systems.

• Call to Action: "Schedule a Demo" for interested clients.

Design Elements

• Layout:

1. Two-fold brochure design.

2. Product images on the front page with key messages.

3. Detailed specifications and USPs on the inner pages.

• Images/Graphics: High-resolution images of [Product Name B] and quantum labs.

• Colors: Use [Company] brand colors - Blue (#0073e6) and Gray (#333333).

Review and Approval

• Internal Review: Marketing and Sales teams to review the draft collateral.

• Client Review: Client review scheduled for [Month Day, Year].

Timeline

Budget

• Design Budget: [$10,000]

• Printing/Distribution Budget: [$5,000] for printing and [$2,000] for distribution.

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