Advertising Media Placement Authorization Memo

Date: [Month Day, Year]

To: [Your Partner Company Name]

Subject: Authorization for Advertising Media Placement

This memo serves as an official authorization from [Your Company Name] to [Your Partner Company Name] for the placement of advertising media across various channels as detailed below. The objective is to maximize the outreach and impact of our latest marketing campaign for [Product Name].

Campaign Overview

Product:	[Product Name]
Campaign Duration:
Total Budget:

The campaign is focused on promoting [Product Name], aiming to increase brand awareness and drive sales/conversions.

Authorized Media Channels

1. Digital Platforms

   • Social Media (Facebook, Instagram, Twitter)

   • Google Ads

   • YouTube

2. Traditional Media

   • Television (Local and National Networks)

   • Radio (Top 5 Local Stations)

   • Print (Major Newspapers and Magazines)

Budget Allocation

Media Channel	Percentage	Amount
Digital Platforms	60%	$300,000

Creative Assets

• Digital Banners: Provided in various sizes for web and social media.

• Video Ads: [30-second and 60-second] versions for TV and online platforms.

• Radio Spots: [30-second] audio clips.

• Print Materials: Full-page and half-page ads for newspapers and magazines.

Performance Metrics and Reporting

• Digital Metrics: Click-through Rates (CTR), Impressions, Engagement Rates.

• TV and Radio: Reach and Frequency.

• Print: Circulation Numbers.

Monthly performance reports are required, detailing the effectiveness of the placements and suggesting any necessary adjustments.

This memo authorizes [Your Partner Company Name] to proceed with the media placements as detailed above.

[Your Company Name] trusts that [Your Partner Company Name] will diligently manage the media placements to ensure the maximum effectiveness of the campaign for [Product Name]. We look forward to a successful partnership and campaign.

Sincerely,

[Your Name]

[Job Title]

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