Free Advertising Media Placement Authorization Memo Template
Advertising Media Placement Authorization Memo
Date: [Month Day, Year]
To: [Your Partner Company Name]
Subject: Authorization for Advertising Media Placement
This memo serves as an official authorization from [Your Company Name] to [Your Partner Company Name] for the placement of advertising media across various channels as detailed below. The objective is to maximize the outreach and impact of our latest marketing campaign for [Product Name].
Campaign Overview
Product: |
[Product Name] |
---|---|
Campaign Duration: |
|
Total Budget: |
The campaign is focused on promoting [Product Name], aiming to increase brand awareness and drive sales/conversions.
Authorized Media Channels
-
Digital Platforms
-
Social Media (Facebook, Instagram, Twitter)
-
Google Ads
-
YouTube
-
-
Traditional Media
-
Television (Local and National Networks)
-
Radio (Top 5 Local Stations)
-
Print (Major Newspapers and Magazines)
-
Budget Allocation
Media Channel |
Percentage |
Amount |
---|---|---|
Digital Platforms |
60% |
$300,000 |
Creative Assets
-
Digital Banners: Provided in various sizes for web and social media.
-
Video Ads: [30-second and 60-second] versions for TV and online platforms.
-
Radio Spots: [30-second] audio clips.
-
Print Materials: Full-page and half-page ads for newspapers and magazines.
Performance Metrics and Reporting
-
Digital Metrics: Click-through Rates (CTR), Impressions, Engagement Rates.
-
TV and Radio: Reach and Frequency.
-
Print: Circulation Numbers.
Monthly performance reports are required, detailing the effectiveness of the placements and suggesting any necessary adjustments.
This memo authorizes [Your Partner Company Name] to proceed with the media placements as detailed above.
[Your Company Name] trusts that [Your Partner Company Name] will diligently manage the media placements to ensure the maximum effectiveness of the campaign for [Product Name]. We look forward to a successful partnership and campaign.
Sincerely,
[Your Name]
[Job Title]