Advertising Online Video Ad Project Brief

Project Title	Date	Prepared By

A. Objective:

To create an engaging online video advertisement that showcases [Your Partner Company Name]'s latest automotive breakthroughs, focusing on sustainability, technology, and design for the month of [Month, Year]. The advertisement should highlight the company's visionary approach in the automotive industry.

B. Target Audience:

Individuals aged in the range of 25 to 45 who are not only technology enthusiasts but are also environmentally conscious. They hold a great value for innovation and show keen interest towards staying updated with the latest trends in the automotive sector.

C. Tone and Style:

The advertisement we are envisioning needs to portray a sense of the future and must be cutting edge in its underlying tone. It should be evident that creativity and innovation are the key elements of its foundation. The utilization of visuals that are sleek and inspiring is highly recommended. They should be arranged and presented in such a way that they stimulate the mind and ignite the imagination of the audience. Further, the overall style of the advertisement should be devised with a high level of engagement, crafted in a manner that effectively informs the audience about the product or service being marketed. Furthermore, the advertisement should not only provide information, but also create aspirations among the audience, motivating them to respond positively to the product or services being presented.

D. Creative Requirements:

• Visuals: Use high-quality imagery to showcase the product’s advanced design and features. Scenes should depict an urban setting, illustrating the product’s seamless integration.

• Narration: A compelling voice-over that effectively communicates the product's unique features and advantages.

• Music: A modern and dynamic soundtrack that enhances the futuristic feel of the ad.

• Duration: Optimal length of [30-60 seconds], suitable for online platforms.

E. Key Features to Highlight:

• Eco-Friendly Engineering: Stress the sustainable attributes, such as zero-emission capabilities.

• Advanced Technology: Focus on smart features like AI-assisted navigation, holographic interfaces, and voice-activated controls.

• Design: Emphasize the vehicle's sleek, aerodynamic design, symbolizing a blend of functionality and elegance.

F. Distribution Channels:

The main focus of our efforts will be primarily on online platforms. This includes a diverse range of digital channels such as social media sites, the highly popular video-sharing platform YouTube, our company's official website, and specific, strategically targeted digital advertising campaigns.

G. Timeline:

Plan for a campaign launch in mid-[Month Year], preceded by teaser content in early [Month].

H. Budget:

ITEM	AMOUNT
Equipment Rental	$10,000

I. Approval Process:

The client will review and approve all creative components at crucial stages, including the script, storyboard, and the final production.

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