Advertising Retargeting Campaign Setup Document
Advertising Retargeting Campaign Setup Document
This document provides a comprehensive guide for setting up a retargeting campaign at [Your Company Name]. Retargeting campaigns are a crucial element of digital marketing, aimed at re-engaging users who have previously interacted with our brand or website.
Campaign Objectives
-
Target users who have visited specific pages but haven't converted.
-
Increase the visibility of new products or offers.
-
Encourage repeat purchases from existing customers.
Target Audience Segmentation
A. Cart Abandoners
Users who have incorporated products into their shopping cart but have not finalized the process of purchase.
B. Page Visitors
Users who have visited specific pages on the website but have not taken any other actions.
C. Past Purchasers
People who at some point in their life history, have completed a transaction that involved buying something.
Budget Allocation
|
Campaign Type |
Estimated Cost (Monthly) |
|
High-Value Product Retargeting |
[$12,000] |
|
General Product Page Visitors |
|
|
Cart Abandoners |
Creative Assets
|
Asset Type |
Specifications |
|
Display Ads |
300x250px, 728x90px |
|
Video Ads |
Max 30 seconds, 1080p |
|
Email Templates |
HTML, Responsive design |
Retargeting Platforms
|
Asset Type |
Specifications |
|
Display Ads |
300x250px, 728x90px |
|
Video Ads |
Max 30 seconds, 1080p |
|
Email Templates |
HTML, Responsive design |
Timeline
|
Phase |
Duration |
|
Setup |
1 Week |
|
Launch |
|
|
Optimization |
|
|
Evaluation |
This document outlines the strategic approach for retargeting campaigns at [Your Company Name]. By following this guide, we aim to effectively re-engage our audience, increase conversions, and build brand loyalty through targeted and thoughtful advertising efforts.
