Free Trademark Usage Advertising Guidelines Template
Trademark Usage Advertising Guidelines
Introduction
A. Purpose
The purpose of these guidelines is to provide comprehensive instructions for the correct use of [Your Company Name]'s trademarks in various advertising mediums. Adherence to these guidelines is crucial to maintaining the integrity and legal protection of our brand identity.
B. Scope
These guidelines are mandatory for all employees, partners, affiliates, and third-party entities engaged in producing or distributing advertising content that includes [Your Company Name]'s trademarks.
Trademark Overview
A. Definition of a Trademark
A trademark can be a word, phrase, symbol, or design that distinguishes and identifies the source of goods or services.
B. [Your Company Name]'s Trademarks
This includes our logo, slogan "[Product Name]," and any other distinctive names, logos, or phrases associated with [Your Company Name]'s products and services.
General Usage Rules
A.Trademark Symbols
1. For Registered Trademarks (®): Attach the ® symbol to the most prominent or first appearance of the trademark in any advertising piece.
2. For Unregistered Trademarks (™): Use the ™ symbol for unregistered trademarks.
Trademark Attribution
All advertising materials must include a statement attributing trademark ownership to [Your Company Name], such as: "[Product Name]” is a trademark of [Your Company Name], registered in the U.S. and other countries."
Visual and Textual Representation
A. Logo Usage
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Size and Proportion: The logo must maintain a minimum width of 1 inch and its aspect ratio should not be altered.
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Clearance Area: A minimum clear space of 0.25 inches should be maintained around the logo.
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Color Variations: Use the full-color logo on white or light backgrounds, and monochrome (white or black) versions on dark backgrounds.
B. Font and Typography
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Standard Font Usage: Use Arial or Helvetica for any accompanying textual content.
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Trademark Emphasis: Trademarks should be emphasized using a distinct style, such as bold or italic, to set them apart from other text.
C. Prohibited Uses
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Altering, modifying, or distorting the trademark is strictly prohibited.
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Trademarks must not be used in a misleading manner or in a way that suggests an unverified association or endorsement by [Your Company Name].
Digital Media Use
A. Website and Social Media
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Domain Names: Websites or URLs including [Your Company Name]'s trademarks must be approved in advance.
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Social Media Hashtags: Utilize official campaign hashtags, such as #[Product Name], for consistency and brand recognition.
B. Online Advertising Standards
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Adherence to these trademark guidelines is crucial in digital formats, including banner ads, sponsored content, and social media posts.
Co-Branding and Partnership Advertising
A. Co-Branding Guidelines
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Written approval must be secured for using [Your Company Name]'s trademarks in co-branding arrangements.
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Ensure visual distinction and equal prominence between [Your Company Name]'s and [Your Partner Company Name]'s trademarks in co-branded materials.
B. Sample Co-Branding Layout
A table illustrating the layout for co-branded materials, with equal sizing and spacing for both [Your Company Name] and [Your Partner Company Name] logos, separated by a neutral phrase like "in collaboration with."
Compliance and Enforcement
A. Monitoring of Trademark Use
[Your Company Name] will conduct regular reviews of advertising materials in circulation to ensure adherence to these guidelines.
B. Consequences of Non-Compliance
Failure to comply with these guidelines may result in legal repercussions, including cessation of any permissions to use [Your Company Name]'s trademarks and potential legal action for trademark infringement.
Contact Information
For queries or permissions regarding the use of [Your Company Name]'s trademarks in advertising:
Email: [Your Company Email]
Phone: [Your Company Number]
Address: [Your Company Address]
