Free Business Research Plan Template
Business Research Plan
I. Executive Summary
A. Purpose of the Research
To analyze market trends and consumer behavior to inform strategic business decisions.
B. Objectives
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Identify key market trends.
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Understand consumer preferences.
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Evaluate the competitive landscape.
II. Background and Rationale
A. Industry Overview
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Description of the current state of the industry.
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Key trends affecting the industry.
B. Company Overview
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Brief history of [Your Company Name].
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Current market position.
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Strategic goals.
C. Research Justification
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Importance of the research to [Your Company Name].
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Expected outcomes and benefits.
III. Research Objectives
A. Primary Objectives
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Assess market size and growth potential.
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Identify target customer segments.
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Analyze competitive strategies.
B. Secondary Objectives
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Explore emerging market opportunities.
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Evaluate product/service performance.
IV. Methodology
A. Research Design
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Type of research: Qualitative, Quantitative, or Mixed Methods.
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Research approach: Surveys, Interviews, Focus Groups, etc.
B. Data Collection Methods
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Primary Data
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Surveys
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Interviews
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Focus Groups
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Secondary Data
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Industry reports
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Market analysis reports
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Academic journals
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C. Data Analysis Techniques
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Statistical analysis
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Thematic analysis
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SWOT analysis
V. Timeline
|
Milestone |
Target Date |
|---|---|
|
Project Initiation |
[Start Date] |
|
Data Collection |
[Date] |
|
Data Analysis |
[Date] |
|
Report Writing |
[Date] |
|
Final Presentation |
[End Date] |
VI. Budget
|
Expense Item |
Estimated Cost |
|---|---|
|
Research Personnel |
[Amount] |
|
Data Collection Tools |
[Amount] |
|
Travel Expenses |
[Amount] |
|
Data Analysis Software |
[Amount] |
|
Miscellaneous |
[Amount] |
|
Total Budget |
[Total Amount] |
VII. Deliverables
A. Research Report
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Executive summary
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Detailed findings
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Recommendations
B. Presentation
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PowerPoint slides
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Key insights and recommendations
VIII. Risk Management
A. Potential Risks
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Delays in data collection
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Budget overruns
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Low response rates
B. Mitigation Strategies
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Contingency planning
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Regular progress reviews
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Flexible budgeting
IX. Appendices
A. Survey Questionnaire
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Sample questions
B. Interview Guide
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Sample questions
C. Focus Group Discussion Guide
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Sample questions
Prepared By
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Prepared by: [Your Name]
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Position: [Your Position]
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Date: [Date]
Contact Information
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Email: [Your Company Email]
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Phone: [Your Company Number]
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Website: [Your Company Website]
