Business Research Plan
I. Executive Summary
A. Purpose of the Research
To analyze market trends and consumer behavior to inform strategic business decisions.
B. Objectives
Identify key market trends.
Understand consumer preferences.
Evaluate the competitive landscape.
II. Background and Rationale
A. Industry Overview
B. Company Overview
C. Research Justification
III. Research Objectives
A. Primary Objectives
Assess market size and growth potential.
Identify target customer segments.
Analyze competitive strategies.
B. Secondary Objectives
IV. Methodology
A. Research Design
Type of research: Qualitative, Quantitative, or Mixed Methods.
Research approach: Surveys, Interviews, Focus Groups, etc.
B. Data Collection Methods
Primary Data
Surveys
Interviews
Focus Groups
Secondary Data
Industry reports
Market analysis reports
Academic journals
C. Data Analysis Techniques
Statistical analysis
Thematic analysis
SWOT analysis
V. Timeline
Milestone | Target Date |
|---|
Project Initiation | [Start Date] |
Data Collection | [Date] |
Data Analysis | [Date] |
Report Writing | [Date] |
Final Presentation | [End Date] |
VI. Budget
Expense Item | Estimated Cost |
|---|
Research Personnel | [Amount] |
Data Collection Tools | [Amount] |
Travel Expenses | [Amount] |
Data Analysis Software | [Amount] |
Miscellaneous | [Amount] |
Total Budget | [Total Amount] |
VII. Deliverables
A. Research Report
Executive summary
Detailed findings
Recommendations
B. Presentation
VIII. Risk Management
A. Potential Risks
B. Mitigation Strategies
Contingency planning
Regular progress reviews
Flexible budgeting
IX. Appendices
A. Survey Questionnaire
B. Interview Guide
C. Focus Group Discussion Guide
Prepared By
Contact Information
Email: [Your Company Email]
Phone: [Your Company Number]
Website: [Your Company Website]
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