Free Restaurant Marketing Campaign Evaluation

Campaign Name:

[Product / Event Name]

Campaign Duration:

[Month, Day, Year] - [Month, Day, Year]

Budget:

$ [0]

Goals:

[Increase brand awareness, promote seasonal menu offerings, and boost restaurant visits by 20% during the campaign period.]

Prepared by:

[Your Name]

Position:

[Marketing Analyst]

Date:

[Month, Day, Year]

Restaurant Name:

[Your Company Name]

Address:

[Your Company Address]

Contact Information:

[Your Company Email], [Your Company Number]

Target:

30% increase in likes, comments, and shares on Facebook and Instagram.

Achieved:

28% increase on Facebook, 35% increase on Instagram.

Analysis:

Instagram performed exceptionally well, slightly offsetting the slight shortfall on Facebook.

Target:

Add 2,000 new subscribers to the promotional email list.

Achieved:

1,800 new subscribers.

Analysis:

The growth was steady, but slightly below target. Additional incentives for sign-ups may enhance performance.

Target:

20% increase in foot traffic and reservations.

Achieved:

18% increase.

Analysis:

There was a noticeable increase, particularly during weekends. Future campaigns might benefit from targeted promotions for weekday traffic.

Advertising (Digital and Print):

$[0]

Social Media Promotion:

$[0]

Email Marketing Campaigns:

$[0]

Event and Sampling:

$[0]

Total Increased Revenue from Campaign:

$[0]

Net Profit:

$[0]

EROI:

[0]%

The campaign included clear and conspicuous disclosures regarding any promotional offers.

Increased requests for vegan and gluten-free options.

Strong performance on Instagram and positive customer reception to the seasonal menu.

Plan and launch a follow-up campaign focusing on targeted weekday promotions.