School Website Content Plan

I. Goals and Objectives

1. Increase online visibility and brand awareness.

2. Provide valuable information to current students, parents, and prospective students.

3. Improve communication and engagement with the school community.

4. Showcase the school's achievements, programs, and events.

5. Drive enrollment and student retention.

II. Target Audience

Audience Segment	Description
Prospective Students	High school students and parents researching schools for enrollment.
Current Students	Existing students seeking information on academics, activities, and resources.
Parents	Guardians interested in school policies, events, and academic performance.
Alumni	Former students looking to stay connected with the school community.

III. Content Themes and Topics

Content Theme	Topics
Academics	Curriculum overview, Course offerings, Academic calendar, Faculty profiles
Admissions	Application process, Admission requirements, Virtual campus tour, FAQs for prospective students
Student Life	Clubs and organizations, Extracurricular activities, Student testimonials, Campus facilities
News and Events	School news updates, Upcoming events calendar, Event recaps and highlights, Guest speakers and workshops
Resources	Student handbook, Parent resources, Academic support services, Counseling and wellness resources

IV. Content Types and Formats

Content Type	Formats
Articles/Blogs	Written blog posts
Videos	Video tours, interviews, tutorials
Infographics	Visual representations of data
Galleries	Photo galleries of events
Podcasts	Audio interviews or discussions
Webinars	Live or recorded webinars

V. Content Calendar

Month	Content Theme	Content Type	Publication Date
June	Admissions Season	Virtual Tour	June 10
July	Student Spotlight	Article	July 5
August	Back-to-School Tips	Video	August 15
September	Event Preview	Infographic	September 1

VI. Content Creation Workflow

1. Ideation: Brainstorm content ideas based on the content calendar and audience interests.

2. Creation: Develop content in line with the chosen formats and themes.

3. Review: Peer review and editing to ensure quality and accuracy.

4. Approval: Final approval from relevant stakeholders.

5. Publication: Upload content to the website according to the content calendar.

VII. Search Engine Optimization (SEO) Strategy

The school's website will incorporate a comprehensive search engine optimization (SEO) strategy to enhance its online visibility and elevate its ranking in search engine results. The strategy begins with meticulous keyword research to identify pertinent search terms and phrases associated with the school's academic programs, offerings, and geographical location.

Optimization efforts will focus on refining on-page elements, including meta titles, meta descriptions, and headings, incorporating targeted keywords to augment the website's relevance and click-through rate in search engine results pages (SERPs). Emphasis will also be placed on ensuring the website's content is well-structured, navigable, and mobile-responsive, thereby enhancing user experience and reducing bounce rates.

Internal linking strategies will be employed to interconnect relevant content within the website, enhancing crawlability for search engine crawlers. Furthermore, images will be optimized with descriptive alt text and file names to bolster accessibility and indexability.

VIII. Distribution Channels

• School website

• Social media platforms (Facebook, Instagram, Twitter)

• Email newsletters to parents and alumni

• School bulletin or newsletter

• Collaboration with local media outlets

  
  Plan Templates @ Template.net