Free Sample SEO Audit Plan Template
Sample SEO Audit Plan
Prepared by: [Your Name]
Company: [Your Company Name]
Date: January 1, 2050
I. Introduction
This SEO Audit Plan aims to identify technical issues on [Your Company Website] that may affect its search engine visibility and performance. This audit will provide a comprehensive overview of the current state of the website and recommend actionable steps to improve overall SEO.
II. Website Overview
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Website URL: [Your Company Website]
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Primary Contact: [Your Name], [Your Email]
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Audit Date: January 1, 2050
III. Technical SEO Audit
A. Site Accessibility
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Robots.txt file: Found and properly configured.
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Robots meta tags: Implemented correctly.
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XML sitemap: Present and submitted to search engines.
B. Site Performance
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Page load speed: Average load time is 2.5 seconds.
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Large files affecting speed: Identified and optimized, resulting in a 20% improvement in load time.
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Images and scripts: Optimized for faster loading, reducing page size by 30%.
C. Mobile-Friendliness
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Mobile compatibility: The website is mobile-friendly according to Google's Mobile-Friendly Test.
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Mobile page speed: Mobile load time is 3 seconds on average.
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Responsive design: No issues found, website adapts well to different screen sizes.
D. HTTPS Status
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HTTPS usage: Implemented across the site with a valid SSL certificate.
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SSL certificate validity: The certificate is valid and up to date.
IV. On-Page SEO Audit
A. Meta Tags
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Title tags: All pages have unique and descriptive title tags.
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Meta descriptions: Meta descriptions are well-written and compelling.
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Unique Meta tags: Ensured for each page, avoiding duplication.
B. Content Quality
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Duplicate content: No instances of duplicate content were found.
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Content quality: Content is high-quality, engaging, and relevant to the target audience.
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Keyword density: Keywords are used naturally and do not appear to be overused.
C. URL Structure
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SEO-friendly URLs: URLs are concise, descriptive, and include relevant keywords.
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Broken links: No broken links found, all internal and external links are functional.
V. Off-Page SEO Audit
A. Backlink Profile
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Total Backlinks: 1,500
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Referring Domains: 200
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Quality Backlinks: Majority from high-authority sites such as Forbes, CNN, and TechCrunch
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Toxic Backlinks: Identified and disavowed 50 toxic backlinks
B. Social Media Presence
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Social Media Links: Integrated on all pages
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Social Signals Impact: Positive impact on search rankings, with increased engagement and shares
VI. Audit Summary and Recommendations
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Summarize the critical issues found during the audit.
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Provide a prioritized action plan.
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List quick wins and long-term strategies.
|
Action Item |
Priority |
Estimated Completion Date |
|---|---|---|
|
Fix Page Load Speed |
High |
January 31, 2050 |
|
Update Meta Tags |
Medium |
February 28, 2050 |
|
Improve Mobile Compatibility |
High |
March 31, 2050 |
VII. Conclusion
The SEO Audit Plan provides a roadmap for improving the search engine visibility and performance of [Your Company Website]. By addressing the identified issues and following the recommended actions, [Your Company Name] can expect to see measurable improvements in organic search rankings and overall online presence.
For further information or assistance, please contact [Your Name] at [Your Email].
