Sales Manager Criteria

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Prepared by: [Your Name]

Date: [Date]

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Introduction

The purpose of this Sales Manager Criteria Template is to provide a structured and objective framework for evaluating candidates for the position of Sales Manager position. This template ensures consistency and fairness in the selection process by outlining clear criteria and a standardized rating scale.

Purpose

The purpose of this template is to assist in the recruitment and evaluation of Sales Manager candidates by:

• Defining the essential skills, qualifications, and experiences required for the role.

• Providing a systematic approach to compare and assess candidates.

• Enhancing the objectivity and transparency of the hiring process.

Scope

This template applies to all candidates applying for the Sales Manager position within the organization. It is designed for use by hiring managers, HR personnel, and selection committees involved in the recruitment process.

Criteria	Description	Weight	Score (1-5)	Comment
Sales Performance	Achieving and exceeding sales targets consistently.	25%
Leadership Skills	Ability to lead, motivate, and develop the sales team.	20%
Communication Skills	Effective communication with team members, clients, and stakeholders.	15%
Customer Relationship Management	Building and maintaining strong relationships with key clients.	15%
Strategic Planning	Developing and implementing effective sales strategies.	10%
Market Knowledge	Understanding of market trends, competitors, and industry dynamics.	10%
Problem-Solving Ability	Identifying and resolving sales-related issues efficiently.	5%

Scoring System

• 1 = Poor

• 2 = Fair

• 3 = Good

• 4 = Very Good

• 5 = Excellent

Evaluation Process

1. Initial Screening:

   • Review resumes and cover letters.

   • Conduct preliminary phone interviews to assess basic qualifications.

2. In-depth Interview:

   • Use structured interviews to evaluate candidates against the criteria.

3. Scoring:

   • Assign scores (1-5) for each criterion based on interview responses.

   • Provide comments to justify scores.

4. Final Decision:

   • Compare scores and comments for all candidates.

   • Select the top candidate based on objective criteria.

This Sales Manager Evaluation Process Template ensures a fair and comprehensive assessment of all candidates, helping to identify the best fit for the Sales Manager position.

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