Free Copywriting Brief Design Template

Copywriting Brief Design

Prepared by: [Your Name]

Introduction

This brief outlines the essential details for creating promotional content around the launch of our new product, the Smart Tech X200. Our goal is to ensure that all marketing materials align with our brand's objectives, effectively communicate the product's unique features, and engage our target audience.

Product Overview

Product Name: Smart Tech X200
Product Category: Tech Gadget
Product Description: The Smart Tech X200 is a state-of-the-art smart home device that integrates seamlessly with your existing systems to enhance convenience and efficiency. Featuring voice control, energy monitoring, and customizable automation, it's designed to simplify your daily life.
Unique Selling Proposition (USP): The Smart Tech X200 offers unparalleled integration with multiple smart home platforms, a sleek and modern design, and advanced energy-saving capabilities that set it apart from other devices on the market.
Key Features:
- Voice Control: Compatible with major voice assistants for hands-free operation.
- Energy Monitoring: Tracks and reports energy usage to help reduce costs.
- Customizable Automation: Allows users to set up personalized routines and schedules.
Price: $299.99
Launch Date: October 15, 2051

Target Audience

Demographics:
- Age: 25-45
- Gender: All
- Income Level: $50,000 - $100,000 annually
- Location: Urban and suburban areas in North America
Psychographics:
- Interests: Technology, home automation, smart devices
- Pain Points: Difficulty managing multiple smart home devices, high energy bills
- Buying Behavior: Prefers high-quality, innovative technology with strong user reviews

Key Messages

Primary Message: Experience the future of smart living with the Smart Tech X200—advanced technology designed to make your home more efficient and enjoyable.
Secondary Messages:
- Message 1: Control your home effortlessly with voice commands.
- Message 2: Monitor and reduce your energy consumption with advanced tracking features.
- Message 3: Customize your home’s automation to fit your lifestyle perfectly.
Call to Action (CTA): “Order Now and Transform Your Home”

Tone of Voice

Tone: Innovative, Friendly, and Professional
Style: Conversational and engaging with a focus on cutting-edge technology
Examples:
- Use: “Enhance your living space with the latest in smart technology.”
- Avoid: “Our device is just another gadget. Try it if you like.”

Content Requirements

Content Type	Details	Format	Deadline
Website Landing Page	Main product information, features, and CTA.	HTML or CMS format	October 10, 2051
Social Media Posts	Teasers, product highlights, launch countdown.	Text + Images or Videos	October 12, 2051
Email Campaign	Product announcement, benefits, and CTA.	HTML Email	October 13, 2051
Press Release	Detailed product information for media.	Word Document or PDF	October 14, 2051
Brochure	Comprehensive product details and visuals.	Print-ready PDF or Digital	October 15, 2051