Design Creative Brief
DESIGN CREATIVE BRIEF
Written by [Your Name]
Project Overview
|
Project Title |
Innovative Product Packaging and User Interface Design |
|
Year |
2051 |
|
Objective |
To outline the visual and functional requirements for product packaging and user interfaces, ensuring they align with the brand’s innovative and sustainable vision. |
Target Audience
The primary audience includes modern consumers aged 25-45 who value sustainability, functionality, and cutting-edge design in the products they purchase. They are tech-savvy, environmentally conscious, and appreciate high-quality, user-friendly interfaces.
Key Messages
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Our products are designed with the future in mind, combining aesthetics and practicality for a seamless user experience.
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Sustainability is at the core of our packaging design, without compromising on style or durability.
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We prioritize user-friendly interfaces that provide intuitive and engaging interactions.
Design Requirements
|
Packaging |
Eco-friendly materials, innovative shapes, clear branding, user-centric opening mechanisms. |
|
User Interface |
Intuitive navigation, cohesive color schemes, clean typography, responsive design. |
|
Brand Elements |
Consistency with brand colors, logos, and messaging across all design outputs. |
Deliverables
|
Item |
Details |
|
Packaging Design |
Mock-ups, material specifications, and production guidelines. |
|
User Interface Design |
Wireframes, interactive prototypes, and final design assets. |
|
Brand Guideline Document |
Comprehensive brand guide detailing visual and functional specifications. |
Budget and Timeline
|
Phase |
Estimated Budget |
Timeline |
|
Research and Planning |
$20,000 |
2 months |
|
Design Development |
$35,000 |
4 months |
|
Production Ready |
$15,000 |
1 month |
Approval Process
|
Stage |
Details |
|
Initial Concept Approval |
Presentation to stakeholders, feedback collection, and revisions. |
|
Mid-Project Review |
Progress presentation, subsequent feedback, and necessary adjustments. |
|
Final Approval |
Comprehensive review and approval from all key stakeholders. |
