Concept Creative Brief
Concept Creative Brief
Prepared by: [YOUR NAME]
Email: [YOUR EMAIL]
Company: [YOUR COMPANY NAME]
Phone: [YOUR COMPANY NUMBER]
Address: [YOUR COMPANY ADDRESS]
Website: [YOUR COMPANY WEBSITE]
Social Media: [YOUR COMPANY SOCIAL MEDIA]
Introduction
This Concept Creative Brief outlines the foundational elements for the "Spring Into Action" marketing campaign. It serves as a guide for aligning the creative team's efforts with the project's goals and objectives.
Creative Brief
Project Title:
Spring Into Action Marketing Campaign
Project Overview:
The "Spring Into Action" marketing campaign aims to boost brand awareness and drive engagement for [YOUR COMPANY NAME] through a series of seasonal promotions and digital ads. The campaign will highlight our new product line and emphasize fresh, vibrant themes to capture the essence of spring.
Objectives:
-
Increase brand awareness by 20% through targeted social media ads.
-
Drive a 15% increase in website traffic during the campaign period.
-
Achieve a 10% conversion rate on promotional offers.
Target Audience:
|
Category |
Details |
|---|---|
|
Demographics |
Women and men aged 25-45, with a focus on young professionals and families. |
|
Psychographics |
Individuals interested in lifestyle improvements, eco-friendly products, and seasonal trends. |
|
Geographics |
Urban areas in the Northeast United States. |
Key Messages:
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"Embrace the season with fresh new styles and unbeatable offers."
-
"Discover our latest products designed to brighten your spring."
-
"Limited-time discounts available—shop now and save!"
Deliverables:
-
Digital ads for social media platforms (Facebook, Instagram, Twitter).
-
Email marketing templates for promotional blasts.
-
Landing page design for the campaign's special offers.
Timeline:
|
Milestone |
Date |
|---|---|
|
Kickoff Date |
March 01, 2050 |
|
Mid-Point Review |
April 01, 2050 |
|
Final Submission |
May 01, 2050 |
Budget:
|
Category |
Amount |
|---|---|
|
Total Budget |
$50,000 |
|
Digital Ads |
$20,000 |
|
Email Marketing |
$15,000 |
|
Landing Page |
$15,000 |
Approval Process:
-
Primary Contact: Victor Brown, Marketing Director
-
Approval Deadlines: Initial concepts due March 15, 2050; final approval by April 15, 2050
Additional Notes:
All campaign materials should reflect the spring theme with vibrant colors and dynamic imagery. Ensure all digital ads are optimized for mobile viewing.
This Concept Creative Brief ensures that all team members are aligned with the vision and goals of the "Spring Into Action" marketing campaign, providing a clear direction for successful execution.
