Customer Persona Design

I. BASIC INFORMATION

• Name: [CUSTOMER NAME]

• Age: [AGE]

• Gender: [GENDER]

• Location: [CITY, STATE/REGION, COUNTRY]

II. DEMOGRAPHICS

• Income Level: [INCOME RANGE]

• Education Level: [EDUCATION LEVEL]

• Occupation: [OCCUPATION]

• Marital Status: [MARITAL STATUS]

• Family Structure: [NUMBER OF FAMILY MEMBERS]

III. PSYCHOGRAPHICS

• Personality Traits: [PERSONALITY TRAITS] (e.g., introverted, analytical, ambitious)

• Values and Beliefs: [VALUES AND BELIEFS]

• Lifestyle: [LIFESTYLE DETAILS]

• Interests and Hobbies: [INTERESTS/HOBBIES]

• Challenges: [PRIMARY CHALLENGES THEY FACE]

• Motivations: [WHAT DRIVES THEM?]

IV. BEHAVIORAL INSIGHTS

• Shopping Behavior: [WHERE AND HOW THEY SHOP] (e.g., online, in-store, brand loyal)

• Decision-Making Process: [HOW THEY MAKE DECISIONS]

• Brand Interaction: [HOW THEY INTERACT WITH BRANDS]

• Product Usage: [HOW OFTEN AND IN WHAT CONTEXT THEY USE PRODUCTS]

V. PAIN POINTS

• Primary Pain Points: [WHAT CAUSES THEM FRUSTRATION?]

• Product-Related Issues: [ANY COMMON PRODUCT ISSUES THEY FACE]

VI. GOALS

• Short-Term Goals: [IMMEDIATE GOALS THEY WANT TO ACHIEVE]

• Long-Term Goals: [BIG-PICTURE GOALS OR ASPIRATIONS]

VII. PREFERRED COMMUNICATION CHANNELS

• Communication Style: [STYLE PREFERENCES] (e.g., formal, casual)

• Preferred Channels: [CHANNELS THEY USE MOST] (e.g., email, social media, phone)

VIII. QUOTES AND TESTIMONIALS

• Customer Quotes: [QUOTE FROM CUSTOMER THAT SUMS UP THEIR NEEDS/EXPECTATIONS]

IX. BRAND CONNECTION WITH [YOUR COMPANY NAME]

• Brand Perception: [CUSTOMER’S PERCEPTION OF [YOUR COMPANY NAME]]

• Key Selling Points: [REASONS THEY CHOOSE [YOUR COMPANY NAME] OVER COMPETITORS]

• Potential for Growth: [AREAS TO DEEPEN RELATIONSHIP]