Free Customer Persona Design Template
Customer Persona Design
[YOUR COMPANY NAME] | [YOUR COMPANY ADDRESS]
I. BASIC INFORMATION
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Name: [CUSTOMER NAME]
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Age: [AGE]
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Gender: [GENDER]
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Location: [CITY, STATE/REGION, COUNTRY]
II. DEMOGRAPHICS
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Income Level: [INCOME RANGE]
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Education Level: [EDUCATION LEVEL]
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Occupation: [OCCUPATION]
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Marital Status: [MARITAL STATUS]
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Family Structure: [NUMBER OF FAMILY MEMBERS]
III. PSYCHOGRAPHICS
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Personality Traits: [PERSONALITY TRAITS] (e.g., introverted, analytical, ambitious)
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Values and Beliefs: [VALUES AND BELIEFS]
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Lifestyle: [LIFESTYLE DETAILS]
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Interests and Hobbies: [INTERESTS/HOBBIES]
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Challenges: [PRIMARY CHALLENGES THEY FACE]
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Motivations: [WHAT DRIVES THEM?]
IV. BEHAVIORAL INSIGHTS
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Shopping Behavior: [WHERE AND HOW THEY SHOP] (e.g., online, in-store, brand loyal)
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Decision-Making Process: [HOW THEY MAKE DECISIONS]
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Brand Interaction: [HOW THEY INTERACT WITH BRANDS]
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Product Usage: [HOW OFTEN AND IN WHAT CONTEXT THEY USE PRODUCTS]
V. PAIN POINTS
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Primary Pain Points: [WHAT CAUSES THEM FRUSTRATION?]
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Product-Related Issues: [ANY COMMON PRODUCT ISSUES THEY FACE]
VI. GOALS
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Short-Term Goals: [IMMEDIATE GOALS THEY WANT TO ACHIEVE]
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Long-Term Goals: [BIG-PICTURE GOALS OR ASPIRATIONS]
VII. PREFERRED COMMUNICATION CHANNELS
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Communication Style: [STYLE PREFERENCES] (e.g., formal, casual)
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Preferred Channels: [CHANNELS THEY USE MOST] (e.g., email, social media, phone)
VIII. QUOTES AND TESTIMONIALS
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Customer Quotes: [QUOTE FROM CUSTOMER THAT SUMS UP THEIR NEEDS/EXPECTATIONS]
IX. BRAND CONNECTION WITH [YOUR COMPANY NAME]
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Brand Perception: [CUSTOMER’S PERCEPTION OF [YOUR COMPANY NAME]]
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Key Selling Points: [REASONS THEY CHOOSE [YOUR COMPANY NAME] OVER COMPETITORS]
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Potential for Growth: [AREAS TO DEEPEN RELATIONSHIP]
