Project Charter

A. Project Title

Establishment of a New Digital Marketing Platform

B. Project Purpose

The purpose of this project is to create a comprehensive digital marketing platform that will integrate various marketing tools and strategies to enhance our online presence, drive traffic, and boost sales. This platform will support the marketing team in running campaigns more efficiently and effectively.

C. Project Objectives

• Develop and launch a user-friendly digital marketing platform by Q4 2023.

• Integrate SEO, SEM, and email marketing tools into the platform.

• Increase web traffic by 20% within six months of platform launch.

• Boost conversion rates by 15% in the first year of platform usage.

D. Project Scope

The scope of this project includes:

• Research and selection of suitable technology stack for platform development.

• Designing a user-centric interface and developing the marketing platform.

• Integrating various marketing tools and analytics software.

• Testing the platform for functionality and usability.

• Training the marketing team on how to use the platform.

E. Key Stakeholders

Role	Name/Organization	Position	Contact Information

F. Project Milestones

Milestone	Target Date
Project Kickoff Meeting	[Month Day, Year]

G. Budget Estimates

The estimated budget for this project is $500,000, which includes:

Category	Amount ($)
Development Costs	$300,000

H. Risk Management

The key risks identified for this project include:

• Technical Challenges: Mitigation by using experienced developers and robust testing methodologies.

• Budget Overruns: Mitigation by strict budget monitoring and contingency planning.

• Project Delays: Mitigation through effective project management and regular progress reviews.

• Adoption Issues: Mitigation by providing comprehensive training and support to the marketing team.

I. Approval Signatures

Project Sponsor

[Month Day, Year]

Project Manager

[Month Day, Year]

Project Templates @ Template.net