Course Title

Digital Marketing Strategies

Instructor

[Your Name]
[Your Email]

Course Code

DM 202

Course Description

This online course provides an in-depth exploration of digital marketing strategies, including SEO, social media marketing, email marketing, and content creation. Participants will learn how to design and implement effective digital marketing campaigns and analyze their performance using various digital tools and analytics.

Prerequisites

Basic understanding of marketing principles and familiarity with online platforms.

Duration

8 weeks (2 hours per week)

Completion Date

November 1, 2050

1

Introduction to Digital Marketing

1 Week

2

Search Engine Optimization (SEO)

1 Week

3

Social Media Marketing

2 Weeks

4

Email Marketing

1 Week

5

Content Marketing

1 Week

6

Analytics and Performance Measurement

1 Week

7

Campaign Design and Implementation

1 Week

8

Final Project Presentation

1 Week

1

Introduction to Digital Marketing

Overview of digital marketing, its evolution, and its role in modern business.

Sept 6, 2050

Sept 12, 2050

2

Search Engine Optimization (SEO)

Techniques and strategies for improving website visibility and ranking on search engines.

Sept 13, 2050

Sept 19, 2050

3

Social Media Marketing

Strategies for utilizing social media platforms to engage audiences and promote products or services.

Sept 20, 2050

Oct 3, 2050

4

Email Marketing

Best practices for designing effective email campaigns and managing email lists.

Oct 4, 2050

Oct 10, 2050

5

Content Marketing

Developing and implementing a content marketing strategy to attract and retain customers.

Oct 11, 2050

Oct 17, 2050

6

Analytics and Performance Measurement

Tools and techniques for measuring the success of digital marketing efforts and making data-driven decisions.

Oct 18, 2050

Oct 24, 2050

7

Campaign Design and Implementation

Creating and executing a digital marketing campaign from start to finish.

Oct 25, 2050

Oct 31, 2050

8

Final Project Presentation

Participants present their final project, a comprehensive digital marketing plan, and receive feedback.

Nov 1, 2050

Nov 1, 2050

1

Sept 6, 2050

Introduction to Digital Marketing

Assignment 1: Reading Summary Due - Sept 13, 2050

2

Sept 13, 2050

Search Engine Optimization (SEO)

Assignment 2: SEO Analysis Due - Sept 19, 2050

3

Sept 20, 2050

Social Media Marketing

Assignment 3: Social Media Strategy Due - Oct 3, 2050

4

Oct 4, 2050

Email Marketing

Mid-Term Quiz: Email Marketing - Oct 10, 2050

5

Oct 11, 2050

Content Marketing

Assignment 4: Content Plan Due - Oct 17, 2050

6

Oct 18, 2050

Analytics and Performance Measurement

Assignment 5: Analytics Report Due - Oct 24, 2050

7

Oct 25, 2050

Campaign Design and Implementation

Campaign Draft Due - Oct 31, 2050

8

Nov 1, 2050

Final Project Presentation

Final Project Presentation Due - Nov 1, 2050

Assignments

Weekly assignments related to each module, including SEO analysis, social media strategy, and content plans.

50%

Mid-Term Quiz

A quiz covering content from the first half of the course, including email marketing and social media strategies.

20%

Campaign Draft

Draft of the digital marketing campaign to be reviewed and critiqued.

15%

Final Project Presentation

A comprehensive presentation of a final digital marketing campaign, demonstrating all learned concepts and strategies.

15%

Textbook

Digital Marketing Essentials

Ryan Deiss & Russ Henneberry

ISBN 978-1944449186

Supplementary Reading

Digital Marketing for Dummies

Ryan Deiss

ISBN 978-1119243807

Online Resources

HubSpot Academy - Free courses and certifications on digital marketing.

HubSpot

[Website Link]

Software/Tools

Google Analytics, Social Media Management Tools (e.g., Hootsuite, Buffer)

[Download Links]

[Access Details]

Attendance

Participation in online discussions and activities is mandatory. Two unexcused absences are allowed.

Late Work

Assignments submitted after the deadline will incur a 10% penalty per day. Extensions may be requested with valid reasons.

Academic Integrity

Plagiarism or any form of academic dishonesty will result in disciplinary action.

Communication

All course-related communications should be directed through the course platform or via email. Responses may take up to 48 hours.

Technical Requirements

Participants must have access to a reliable internet connection and a device capable of accessing the course materials and tools.