Course Title

Introduction to Digital Marketing

Instructor

[Your Name]
[Your Email]

Course Code

DMKT 101

Level

Undergraduate

Course Description

This course provides an introduction to the fundamentals of digital marketing, covering key areas such as SEO, social media marketing, email marketing, and online advertising. Students will learn to develop and implement digital marketing strategies, analyze performance metrics, and optimize campaigns. The course prepares students for more advanced studies in marketing and equips them with practical skills for the digital economy.

Prerequisites

None

Course Duration

12 Weeks (October 2050 - December 2050)

Class Schedule

Tuesdays and Thursdays - 2:00 PM to 4:00 PM

Location

Online via [Your School's Learning Management System]

Week 1

Introduction to Digital Marketing

Overview of digital marketing, its evolution, and key concepts.

Reading: Chapter 1

Week 2

Search Engine Optimization (SEO) Basics

Introduction to SEO, keyword research, and on-page optimization techniques.

Quiz 1: SEO Terminology

Week 3

Content Marketing Strategies

Creating valuable content, content planning, and blogging best practices.

Assignment 1: Blog Post Draft

Week 4

Social Media Marketing

Overview of major social media platforms, content strategies, and campaign management.

Project: Social Media Strategy

Week 5

Email Marketing Fundamentals

Building an email list, creating email campaigns, and measuring success.

Activity: Email Campaign Design

Week 6

Online Advertising: PPC & Display Ads

Basics of online advertising, pay-per-click (PPC) campaigns, and display advertising.

Quiz 2: PPC Concepts

Week 7

Analytics and Data Interpretation

Introduction to Google Analytics and other tools for tracking and analyzing digital marketing performance.

Assignment 2: Analytics Report

Week 8

Conversion Rate Optimization (CRO)

Techniques to optimize website conversion rates, A/B testing, and user experience (UX) enhancements.

Activity: CRO Case Study

Week 9

Digital Marketing Ethics and Privacy

Understanding legal and ethical considerations in digital marketing, including GDPR and data protection.

Discussion: Ethics in Marketing

Week 10

Integrating Digital Marketing Channels

How to create cohesive marketing campaigns by integrating different digital channels.

Assignment 3: Campaign Plan

Week 11

Future Trends in Digital Marketing

Exploring emerging trends such as AI in marketing, voice search, and virtual reality.

Reading: Future Trends Article

Week 12

Course Review and Final Project

Review of course material and completion of a final project integrating all learned concepts.

Final Project: Marketing Campaign

Quizzes

Short quizzes to assess understanding of key concepts.

20%

Assignments

Weekly assignments to apply the concepts learned in practical scenarios.

30%

Project

Mid-term project involving the creation of a social media strategy or similar task.

20%

Final Project

Comprehensive final project that integrates all course material into a cohesive digital marketing campaign.

30%

Textbook

Digital Marketing Essentials by John Smith, Published by XYZ Publishing, 2050.

Software

Access to Google Analytics, SEMrush, and [Your School's Learning Management System].

Online Resources

Access to [Your School's Online Library] for additional readings and case studies.

Attendance

Students are expected to attend all online classes and participate in discussions. More than two unexcused absences may result in a lower grade.

Assignment Submission

Assignments must be submitted via [Your School's Learning Management System] by the due date. Late submissions will incur a 10% penalty per day.

Participation

Active participation in class discussions and online forums is expected and will contribute to the final grade.

Academic Integrity

Students must adhere to the school's academic honesty policy. Plagiarism and cheating will not be tolerated and may result in disciplinary action.

Instructor Availability

Instructor is available for consultations during office hours and by appointment. Email responses within 24 hours.

Technical Support

For technical issues, contact [Your School's IT Support] at [IT Support Email] or call [IT Support Phone Number].

Peer Collaboration

Students are encouraged to collaborate with peers through group projects and study sessions organized via the online platform.

Supplementary Readings

Additional articles, case studies, and eBooks available on [Your School's Online Library].

Workshops

Optional workshops on advanced topics such as social media analytics and video marketing. Registration required.

Career Services

Access to [Your School's Career Center] for career counseling and internship opportunities in digital marketing.